Mitchell 1 introduces; a Web-based loyalty service for Mitchell 1’s Customer Retention Marketing (CRM) users and their customers (vehicle-owners). This new service provides valuable vehicle information in a convenient and easy-to-use Web site. As featured in and AutoSphere.CA.

The vehicle pages are automatically created for every customer that a repair shop has in its CRM database. The shop’s logo, coupons, hours of operation and other pertinent information are displayed on the Web site in a professional manner.

“ provides a shop’s customers with easy access to vehicle service history and scheduled service information, as well as the option to request appointments and print-out coupons,” said Chris Arden, Mitchell 1’s CRM product manager. “This is a great new tool that will benefit both CRM users and vehicle owners alike.”

A shop’s customers will also have access to OnlineServiceAdvisor, a vehicle diagnostic tool created by a leader in consumer insight analytics, Enprecis. This new service is designed to reduce diagnostic time and improve the accuracy of traditional repairs.

“Mitchell 1 is proud to partner with Enprecis to offer this valuable new tool to the aftermarket industry,” said Arden. “The OnlineServiceAdvisor tool will help vehicle owners communicate clearly with their technician or service advisor in order to diagnose the problem and fix it correctly the first time. The Web-based questionnaire covers everything from routine vehicle maintenance, brakes, transmission and drivetrain, to cooling and heating systems, and more.”

Mitchell 1’s CRM program provides shops with a comprehensive suite of products for all their marketing, call tracking and customer retention needs. It helps shops increase their revenue and improve their customer loyalty. Participating shops are able to contact their patrons with professional, personalized reminders, in mail and e-mail form, when they are due for scheduled maintenance. The automated nature of the program allows CRM shops to reach their customers several times a year, with minimal time investment on their part. The CRM program was built specifically for the Mitchell 1 OnDemand 5 Manager program; therefore, contact preferences and vehicle information can be updated automatically without a need to call the support center.

About Enprecis: An evolutionary company that specializes in helping manufacturers gain the most from their consumer Insight initiatives. Our solution enables manufacturers to perform penetrating marketing research without having to pay for extensive surveys or make a big investment in business intelligence software that takes years to implement. Whether your needs are large or small, complex or simple, Enprecis can help. Please call us today and find out how. Ashley Farrington, director of marketing at 425-890-0025;, or visit us online at

About the Author

Jill Schafer

Jill Schafer is the Marketing Communication Manager at Mitchell 1 and has over 20 years of marketing experience with high-technology organizations, including over 10 years in the automotive information industry.

One Comment