Mitchell 1 Enhances SocialCRM™ Service with Mobile Optimization Feature

Mitchell 1 announces it has enhanced its SocialCRM marketing services by optimizing the product for mobile devices. This mobile optimization improves the effectiveness of the service reminder e-mails, thank-you e-mails, appointment requests and customer reviews when viewed on mobile devices.

According to Brian Warfield, product manager for Mitchell 1, SocialCRM detects the mobile device that is being used and reconfigures the e-mails for friendly viewing. “With mobile device use being one of the fastest-growing trends, more e-mails are now read on mobile phones than on desktop computers. And when designed effectively, mobile messages get an even higher response from consumers than do traditional e-mail messages. Our decision to add mobile optimization to the SocialCRM service illustrates our commitment to maximizing the effectiveness of our SocialCRM marketing services for our customers. By keeping up with the latest technical trends and innovations, we not only help our shop customers communicate more effectively and professionally, but also raise the shop’s brand equity in the eyes of the consumer.”

Warfield continued, “With the new mobile optimization feature, as well as all of the other features of SocialCRM, Mitchell 1 has made it even easier for shops to reach their entire customer database with a unique marketing message, while attracting new customers through authentic customer reviews and increased Internet visibility.”

 Key features of the SocialCRM service include:

  • Service reminder emails (including mobile version)
  • Appointment request scheduling links (including mobile version)
  • Customer reviews and reputation management (including mobile version)
  • Search-engine-friendly review content and review links
  • Facebook page creation and content management
  • Unlimited targeted e-mail campaigns
  • Giveaways to encourage social sharing of positive reviews
  • Dedicated marketing support consultant

SocialCRM integrates seamlessly with Mitchell 1’s ManagerSE and many other shop management systems to provide a comprehensive digital marketing solution based on customer-specific vehicle history. For more information about Mitchell 1’s SocialCRM program, visit or call 888-724-6742 ext. 6105.

About the Author

Jill Schafer

Jill Schafer is the Marketing Communication Manager at Mitchell 1 and has over 20 years of marketing experience with high-technology organizations, including over 10 years in the automotive information industry.