Mitchell 1 Enhances SocialCRM Program with
Appointment Email Reminder Feature

Mitchell 1 has added an automatic appointment email reminder feature to its SocialCRM customer retention and new customer acquisition service, the company has announced. The feature is designed to help auto repair shops be more efficient and profitable by improving show rates for consumer appointments and optimizing technician scheduling to ensure maximum productivity.

With this new service, the shop’s management software calendar triggers a reminder e-mail five days prior to and on the morning of the appointment. The customer simply clicks to “confirm” or “reschedule” and the shop will receive e-mail notification of the appointment status.

“People are busier than ever these days and are at risk of not showing up for a scheduled appointment unless they are reminded of it in advance,” said Brian Warfield, senior product manager for Mitchell 1 SocialCRM. “By using the shop management system’s calendar, SocialCRM automates the reminder process for shops, allowing them to engage with customers with minimal effort, while significantly increasing their show rates.”

Mitchell 1’s SocialCRM marketing service is dedicated to providing the best and most comprehensive way to reach an entire customer database with unique marketing messages. Repair shops can retain existing customers with automated service reminders, thank-you notes and targeted e-mail promotions as well as attract new customers through authentic reviews and increased Internet visibility.

For more information about Mitchell 1’s SocialCRM shop marketing program, visit or call
888-724-6742 ext. 6105.

About the Author

Jill Schafer

Jill Schafer is the Marketing Communication Manager at Mitchell 1 and has over 20 years of marketing experience with high-technology organizations, including over 10 years in the automotive information industry.