Mitchell 1 Continues to Sponsor Women in Auto Care

Mitchell 1 continues its yearly support of Women in Auto Care (formerly Car Care Council Women’s Board) with the renewal of its bronze level sponsorship.

“There are many opportunities for women in the automotive aftermarket and we are very pleased to continue our sponsorship of Women in Auto Care for another year,” said Nick DiVerde, senior marketing director, Mitchell 1. “From their consumer education initiatives, scholarships and efforts to recruit and retain talented women in auto care professions, Women in Auto Care contributes significantly to the growth and success of our industry.”

Sponsorship enables Women in Auto Care to continue to promote career opportunities for women in the automotive parts and service industry through its annual scholarship program for post-secondary vocational and high school students. Sponsorship funds also enable the group to encourage women to become active in vehicle maintenance through consumer education, industry involvement and information hosted on the organization’s website. In addition, funds support the annual Automotive Communications Awards and reception in Las Vegas.

Women in Auto Care is comprised of auto care professionals dedicated to providing opportunities, education and career leadership to women in the auto care industry through networking, mentoring, recruitment, recognition, industry advising and communication. For more information, visit

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