Mitchell 1 announces it has partnered with SureCritic, a provider of reputation management that rates and reviews products and services to the automotive industry, and has integrated SureCritic’s suite of products into its new SocialCRM™ offering. Mitchell 1’s SocialCRM provides industry leading customer retention and new customer acquisition services, and now with the addition of SureCritic, best-in-class reputation management and social engagement services. As featured in autocarepro:newsyahoo news, and

“Mitchell 1 is dedicated to providing the most comprehensive and affordable suite of customer relationship marketing products and services; adding SureCritic’s product set to our SocialCRM offering is an extension of this philosophy,” said David Niemiec, general manager, Mitchell 1 SocialCRM.

SureCritic helps power several key features of Mitchell 1’s SocialCRM including:

Ratings and Reviews:

The Ratings and Reviews module allows a shop’s customers to provide ratings and reviews based on their service experience. Repair shops can set up automated low score alerts and respond to reviews in real-time. Customer status is checked for all completed reviews. Studies have shown that customers with a verified status of transacting with the business will rate businesses higher (in some studies as much as 60 percent) than reviews where customer status is not verified. Reviews with a verified status are automatically posted to the repair shops Business Review Page (BRP), helping improve their search visibility for both their BRP and their own business website.

Business Review Page:

Customer reviews are posted to the repair shop’s specific ratings and review website, which is optimized to search on the repair shop’s name. Ratings and reviews are posted individually and with an aggregate rating score, allowing prospective customers to see how well the repair shop is doing over time. Business responses are also posted to their BRP, right next to the review for which they are providing the response. The ability to respond allows the repair shop to be a part of the conversation instead of sitting on the sidelines reading what people are writing. The Business Review Page contains the relevant business contact information and a section telling more about the business. There is also a badge generator that helps the business link out to their BRP from other sites.

Social Engage:

Shop owners and managers have enough on their plate just keeping business coming in through the door. Add social media requirements for Facebook, Google+ and Twitter as well as managing a Google Places page and there just aren’t enough hours in the day. Social Engage uses technology to automate the process by proactively asking for Facebook “likes”, Google+, Twitter followers and reviews on Google Places. Customers choose their level of engagement without the constant barrage of messaging. Social Engage also allows review takers to Tweet their review or push it out to their wall on Facebook. Because businesses want to Tweet reviews, we’ve made it easy for them to Tweet both reviews and responses. They can also post them to their Facebook business page in one easy step.


With ReScore, shops can ask for a follow-up review once they’ve had the opportunity to resolve a customer concern. ReScore is a patent pending functionality designed to show customers and prospects how effectively a business responds to and resolves customer concerns. Businesses get upset customers. That’s no secret. The mystery is “what happens next?” How the concerns are handled is the true measuring stick of a business that cares. ReScore helps its clients unlock the mystery and tell the world they care.

“We are excited about our relationship with Mitchell 1,” said David Brondstetter, SureCritic’s CEO. “Combining SureCritic’s ratings and reviews products with Mitchell 1’s industry leading CRM products provides

Mitchell 1 clients with a best-in-class SocialCRM product that is second to none.”

For more information on Mitchell 1’s SocialCRM program, visit or call 800-410-0529.

About the Author

Jill Schafer

Jill Schafer is the Marketing Communication Manager at Mitchell 1 and has over 20 years of marketing experience with high-technology organizations, including over 10 years in the automotive information industry.