Newly Released Now Available Through O’Reilly Fleet & Heavy-Duty

This article was featured in TMC’s eFleet Newsletter for May, 2006.

Louisville, KY – March 31, 2006 -Mitchell 1, the leading provider of technical information for vehicle maintenance, service and repair, and O’Reilly Automotive Inc. (Nasdaq: ORLY), one of the nation’s largest specialty retailers of automotive aftermarket parts, today announced a joint marketing agreement for Mitchell 1’s newly released, a web-based heavy duty vehicle service and repair database.

The agreement exposes O’Reilly fleet and heavy-duty customers to the extensive Tractor database. In addition, O’Reilly customers will be given the opportunity to try before they buy. Each O’Reilly sales rep will be equipped with the ability to open 14-day Tractor trial accounts for their customers, free of charge. is the trucking industry’s first complete service and repair information source for all heavy-duty tractors, dry vans and reefers dating back to 1990.

“With over 1400 locations in 25 states, O’Reilly will provide with valuable exposure amongst the heavy-duty fleet and independent service facilities that O’Reilly visits on a daily basis.” stated Dave Ellingen, president and CEO for Mitchell 1. “Partnering with O’Reilly in the fleet and heavy-duty market is a logical extension to our existing relationship in the automotive aftermarket.”

“Having access to an O’Reilly private labeled version of provides a huge competitive advantage to our fleet and heavy-duty customers, and reinforces loyalty to the O’Reilly brand.”  stated Greg Henslee, co-president and CEO for O’Reilly. “With a few clicks of the mouse, our customers can rapidly diagnose and install the right part the first time, thus reducing come-backs, and increasing both technician and shop productivity.”

Updated monthly, requires no software installation and comes complete with tractor, trailer and reefer service and repair information, including color system wiring diagrams for over 1,100 Class 7 & 8 tractors, 1800 trailers, and 200 reefers. The easy-to-navigate web-based product also features trouble codes linked to diagnostic solutions, last 50 lookups, IP authentication and allows access of up to 5 simultaneous users.

The product is used by fleets, truck stops, independent service facilities, dealerships and diesel training schools nationwide.

About O’Reilly Automotive, Inc.

Headquartered in Springfield, Missouri, O’Reilly Automotive, Inc. is one of the largest specialty retailers of automotive aftermarket parts, tools, supplies, equipment and accessories in the United States, serving both the do-it-yourself and professional installer markets. Founded in 1957 by the O’Reilly family, the Company operates 1,470 stores within the states of Alabama, Arkansas, Florida, Georgia, Illinois, Indiana, Iowa, Kansas, Kentucky, Louisiana, Minnesota, Mississippi, Missouri, Montana, Nebraska, North Carolina, North Dakota, Oklahoma, South Carolina, South Dakota, Tennessee, Texas, Virginia, Wisconsin and Wyoming. The company is now publicly traded on Nasdaq (ORLY). For more information, please visit

About the Author

Jill Schafer

Jill Schafer is the Marketing Communication Manager at Mitchell 1 and has over 20 years of marketing experience with high-technology organizations, including over 10 years in the automotive information industry.