Registration is now open for the Mitchell 1 Spring Shop Management Workshop, April 23–25 in Scottsdale, Arizona. Designed for shop owners, managers, and service advisors, this hands-on event delivers expert-led training on Manager™ SE and ShopKey® Management—helping shops improve workflow, boost efficiency, and grow their business.
Mitchell 1 Names Lucky Winners of its ‘Thank You Thursdays!’ Holiday Sweepstakes
Mitchell 1 announces the winners of its “Thank You Thursdays!” Facebook sweepstakes, which ran during the holiday season to express gratitude for all that automotive service professionals do to keep motorists safely moving down the road.
Mariano Rubio Receives 2025 Mitchell 1 / ASE Master Technician of the Year Award
Congrats to Mariano Rubio of Covina, California, who was named the 2025 Mitchell 1 ASE Master Technician of the Year during the ASE Service Professionals Awards banquet, held recently in Savannah, Georgia. His exemplary performance each and every day makes him an outstanding example of excellence in the automotive industry.
Mitchell 1 Sweepstakes ‘Thanks’ Automotive Service Professionals this Holiday Season
Mitchell 1 announces the return of its “Thank You Thursdays!” Facebook sweepstakes, running now through Dec. 18. One winner of a $100 gift card will be announced on the Mitchell 1 Facebook page every Thursday for five weeks with the final winner named on Dec. 25.
Mitchell 1 Enhances Search Capabilities with ‘Did You Mean’ Feature in Repair Information Products
Mitchell 1 has enhanced 1Search™ Plus with a new feature called “Did You Mean.” This powerful upgrade helps technicians and service writers find the right information faster by automatically suggesting corrected industry terms when typos or extra characters are entered in the search bar.
Mitchell 1 Unveils Next-Generation Estimating, Inspection and Marketing Tools at 2025 SEMA and AAPEX Shows
Mitchell 1 Unveils Next-Generation Estimating, Inspection and Marketing Tools at 2025 SEMA and AAPEX Shows. Highlights include the debut of a transformative estimating experience and a next-generation mobile vehicle inspection product within its Manager™ SE shop management system.
Mitchell 1’s New ‘Job View’ Feature Wins People’s Choice Award
Mitchell 1 is proud to announce that its Job View feature in Manager™ SE has won a 2025 PTEN People’s Choice Award in the automotive software category – proving its value in real-world shop operations. Job View streamlines repair orders, boosts efficiency and expedites customer approvals
Mitchell 1 Wins 2025 PTEN Innovation Award for ‘Job View’ Feature in Manager SE Shop Management System
Mitchell 1 is proud to announce that its Job View feature set in its Manager™ SE shop management software has won the 2025 Professional Tool & Equipment News (PTEN) Innovation Award in the automotive software category. Job View accelerates approvals with professional, well-organized documents that not only strengthen a shop’s brand, but also provide instant visibility into profit margins to support smarter business decisions.
Mitchell 1 Unveils ‘Review Insights’ in SocialCRM Shop Marketing Services
Mitchell 1 has launched a new Review Insights feature within its SocialCRM shop marketing services, giving auto repair shops a powerful way to analyze and act on customer feedback from major review platforms. Powered by SureCritic® verified review services, this enhancement offers a clear, actionable snapshot of customer sentiment – designed to help shops improve performance, elevate customer service and build stronger relationships. The feature is available with SocialCRM’s premium LocalSearch services.
Mitchell 1 ‘Thanks’ Automotive Service Professionals
Mitchell 1 has wrapped up its “Thank You Thursdays!” sweepstakes in recognition of Automotive Service Professionals Month (ASPM) throughout June. Each Thursday for six weeks, a lucky winner received a $100 gift card, announced on the Mitchell 1 Facebook page.
