Mitchell 1 has unveiled a redesigned website aimed at enhancing the experience for auto repair professionals. The user-friendly site features a streamlined navigation system that provides direct access to various sections, including detailed product information organized by repair, management, and marketing services. The resources page offers extensive support and training materials, while the news/blogs section includes improved search capabilities. With the theme “In your shop, at your side,” the new website showcases Mitchell 1’s century-long commitment to innovation and excellence, ensuring that customers can easily connect with support, purchase products, and book demonstrations.
Mitchell 1 and 360 Payments Partner to Revolutionize Auto Shop Payment Processes
Mitchell 1 and 360 Payments have joined forces to integrate seamless payment processing with the Manager™ SE shop management system, helping auto repair shops improve efficiency, enhance customer satisfaction, and simplify operations through innovative payment solutions.
Mitchell 1 Adds New Email Design Templates to its SocialCRM Shop Marketing Service
Mitchell 1 is proud to unveil all-new email templates within its SocialCRM shop marketing service that feature modern, mobile-optimized designs and customizable options. These new templates are designed to help auto repair shops create professional, engaging customer communications that drive loyalty and growth.
Mitchell 1 Highlights New Time-Saving Shop Management Features at TMC 2025 Press Conference
At TMC’s 2025 Annual Meeting, Mitchell 1 unveiled powerful new features for Manager SE Truck Edition, designed to enhance productivity in medium and heavy-duty repair shops. Highlights include the FinditParts eCatalog, streamlining parts ordering, and Job View, which organizes estimates and invoices for clearer customer communication. These updates further simplify shop management, boost efficiency, and help get trucks back on the road faster.
Registration Open for Mitchell 1’s Spring Shop Management Workshop in Philadelphia
Registration is open for Mitchell 1’s Spring Shop Management Workshop, April 25-26 in Philadelphia. Designed for service advisors, owners and managers, this event helps users maximize Manager SE™ and ShopKey® systems. Attendees will explore advanced features, product updates, inventory, reporting and integration with aftermarket catalogs to boost shop efficiency.
Jay Kuykendall Named the 2024 Mitchell 1 Educator of the Year
Mitchell 1 is pleased to select Jay Kuykendall as the 2024 Educator of the Year for his outstanding achievements as a teacher and master automotive technician at Portland Community College, and as a successful business owner of Green Flag Auto Repair in Molalla, Oregon. We are pleased to acknowledge his exceptional contributions to the auto care industry as the co-founder of the Northwest Automotive Technicians Society.
Mitchell 1 Names Ty Rockney as the 2024 Automotive Technology Outstanding Student
Ty Rockney of Chesapeake, Virginia, has been named the 2024 Mitchell 1 Automotive Technology Outstanding Student – a recognition that includes a $2,500 scholarship and an all-expenses-paid trip to attend the 2024 North American Council of Automotive Teachers (NACAT) conference .
Mitchell 1’s ‘Thank You Thursdays!’ Sweepstakes Celebrates Auto Service Professionals
In celebration of Automotive Service Professionals Month, Mitchell 1 announces the return of its beloved “Thank You Thursdays!” sweepstakes. Learn how hardworking service professionals, like yourself, can enter today for a chance to WIN $100! Ten lucky winners will be awarded over the next 10 weeks, so don’t miss out… Enter Now!
Apply for the Mitchell 1 Automotive Technology Scholarship by March 31 Deadline
Students who are interesting in pursuing a career in the automotive aftermarket are encourages to submit their applications for the Mitchell 1 Automotive Technology Scholarship through the Automotive Aftermarket Scholarship Central website by the deadline – March 31.
Visit Mitchell 1 at the 2024 VISION Hi-Tech Training & Expo
Join us for the 2024 Vision Hi-Tech Training & Expo on March 1st & 2nd! Visit the Mitchell 1 booth to learn how our end-to-end solutions help drive shop success at every step of the repair process. Continue reading for event details ➤
