• Skip to primary navigation
  • Skip to main content
  • Skip to footer

Mitchell1

Free DemoFind My RepBuy Now

  • Products
        • Repair

          ProDemand

          Repair Information for Autos and Light Duty Trucks

          TruckSeries

          Repair Information for Class 4-8 Trucks
        • Manage

          Manager SE

          Shop Management for Autos & Light Duty Trucks

          Manager SE Truck Edition

          Shop Management for Class 4-8 Trucks
        • Market

          Social CRM

          Shop Digital Marketing

          LocalSearch

          Shop Marketing Service to Acquire Customers

          Google Ads

          Shop Marketing Service to Get Found
        • New

          ProDemand+

          Complete mechanical and collision repair information for cars, SUVs and light-duty trucks
  • Resources
        • About Us

          We are a trusted software partner for today’s repair shops.

          Testimonials

          See how real shops succeed 
with Mitchell 1.

          Careers

          Join a team dedicated to providing shops with tools they need to succeed.
        • PRODUCT TRAINING

          ProDemand

          Repair Information for Autos and Light Duty Trucks

          Manager SE

          Shop Management for Autos & Light Duty Trucks

          TruckSeries

          Repair Information for Class 4-8 Trucks
        • LIBRARY

          SocialCRM

          Shop Digital Marketing
        • TOOLKIT

          Marketing Materials

          Referrals

          API Request

  • Articles
        • Press Releases

          Company news, product updates, and announcements from Mitchell 1.
        • ShopConnection Blog

          Industry trends, shop tips, and practical insights to help you work smarter.
  • Contact
        • Customer Support

          Customer Accounts

          Technical Support

          Product Content

          SocialCRM Marketing Support

        • Contact

          (888) 724-6742

          dashicons-facebook-alt dashicons-instagram dashicons-linkedin dashicons-twitter dashicons-youtube

  • Account
        • Pay My Bill

          Quickly and securely manage payments for your Mitchell 1 services.
        • LOGIN

          ProDemand

          TruckSeries

          SocialCRM

          OwnerAutoSite

        • Find My Rep

          Buy Now

          (888) 724-6742
          dashicons-facebook-alt dashicons-instagram dashicons-linkedin dashicons-twitter dashicons-youtube

Social CRMSOCIAL CRM

Auto Shop
Marketing
Drives Business

Marketing tools built for Auto Repair Shops

Get a Free Demo

SOCIALCRM FEATURES

Put Your Auto Shop Marketing
on Autopilot and Grow 

SocialCRM helps auto repair shops attract and retain customers with automated marketing and customer engagement tools. From online scheduling and text and email campaigns to reviews, websites, social media, and digital advertising, SocialCRM drives more business.

 

Digital Marketing

An integrated digital marketing program combining website and local search optimization with review management to build credibility and grow your business effortlessly.

LOCAL SEO REVIEWS WEB TRAFFIC

 
 

Online Scheduling

Real-time online scheduling that lets vehicle owners book appointments through your shop’s Google Business Profile and website, synched with Manager SE shop management software.

ONLINE BOOKING 24/7 ACCESS EASY SETUP

 
 

Google Ads

Targeted paid search campaigns that help shops reach local customers actively looking for auto repair services, supported by custom landing pages and call tracking.

PAID SEARCH LOCAL ADS MORE LEADS

 
 

Website Design

Professional, mobile-friendly automotive websites built to showcase your services, strengthen your brand and credibility, boost local search visibility, and turn online visitors into customers.

MOBILE READY LOCAL SEO CUSTOM DESIGN

 
 

Review Management

Automated review requests and verified customer reviews that help shops build trust, monitor feedback, strengthen reputation, and improve visibility in local search results.

MORE REVIEWS REPUTATION AUTO REQUESTS

 
 

Customer Communication

Automated text and email communications that help shops stay connected with personalized appointment reminders, service updates, recommendations, promotions, and thank-you messages.

TEXT MESSAGES REMINDERS PROMOTIONS

 

Automotive Social Media

Automated social media support that keeps the shop visible with engaging automotive content, promotions, and customer reviews shared through connected business profiles. 

SOCIAL POSTS AUTO CONTENT ENGAGEMENT

 

Email Marketing

Automated, mobile-optimized email campaigns for service reminders, thank-you messages, personalized recommendations, re-engagement, promotions, and customer retention.

EMAIL CAMPAIGNS REMINDERS PROMOTIONS

 

Manager SE Integration

Trusted by generations of shop owners, Manager SE helps keep repair businesses organized, efficient, and profitable.

MANAGER SE SHOP DATA CONNECTED

0B+

Repair Records

0K+

OEM Repair Procedures

0K+

Shops Supported

0+

Years of Expertise

5 stars

"Ever since we have been using the SureCritic™ automatic response, it has saved time (money) in responding to customers. I can easily access the automated reviews from the convenience of my house or while out with the kids. Even if there are some things in the review that are not too positive, the automated response has very soothing words to show the customer we care and we will make it right."

Cory La Bouve

Owner

5 stars

"Mitchell 1 SocialCRM’s new AI response to reviews is absolutely incredible. I would normally spend a few minutes responding to each review in a personal way that delivered a special touch. I was beyond impressed when I started using Mitchell 1 CRM’s and reading the response from the AI.. Thank you Mitchell 1 CRM for making my life as a shop owner easier, less work, and improving my social media presence!"

Keith Benline

Owner

5 stars

"I try to respond to all of my reviews, but, it does take time. Mitchell 1’s new automated response feature definitely saves me time! And, it's really easy to use. I just read my review, click the response button and the system creates a response for me. I think that’s pretty great. I especially like that I can edit each response before I publish it. That allows me to add my own personal touch to each response."

Reggie McNeal

Owner

5 stars

"The Google Ads service from SocialCRM is working very well for our smog business. When people type in ‘smog’ near me, we’re coming up, and we’ve seen a significant increase in business. It’s working and has been cost effective. We’re very happy with the service and recommend Mitchell 1."

Donna Grady

Redhawk Auto Service

5 stars

"I’m new to social media marketing, so I really appreciate having a support agent dedicated to helping me stay on top of my social media presence. The email Target Market Promotions let me connect with customers with hardly any effort. I’ve been really happy with the SocialCRM solution and my support agent is fantastic. It’s great to know that Mitchell 1 cares as much about its customers as I do about mine."

Ian Howse

Service Manager

5 stars

"I signed for SocialCRM up one month ago and already overwhelmed with results. I look forward to years ahead."

Steve O’Brien

President

A Closer Look at SocialCRM

Book It Now: Turn Online
Searches into Scheduled Work

Ready-to-book customers may move on if scheduling requires
a phone call or waiting for a response SocialCRM Book It Now
allows customers to select services and reserve available
appointments from  your shop’s’ Google Business Profile,
website, and other online channels, while appointments sync
with the Manager SE scheduler.

  • Real-Time Online Availability
  • Manager SE Calendar Sync
  • Mobile Appointment Management
  • Multi-Shop Scheduling

See Book It Now in Action

Connecting the Entire Customer Journey

Shop Marketing That Delivers at Every Stage

New Customers
Current Customers
Shop Owners

For New Customers

Get Found. Get Chosen.

When drivers need auto repair, your shop needs to stand out. SocialCRM helps increase local visibility and build credibility with a professional website, customer reviews, Google Ads, and convenient online booking that turns searches into scheduled repairs.

  • Stronger Local Visibility
  • Professional Online Presence
  • Verified Customer Reviews
  • Convenient Online Booking

For Current Customers

Stay Connected. Build Loyalty.

Staying in touch keeps your shop top of mind and encourages customers to return for recommended services and maintenance. Automated email and text outreach keeps customers engaged with timely reminders, personalized recommendations, promotions, and thank-you messages.

  • Service Reminders
  • Personalized Messages
  • Timely Promotions
  • Easier Follow-Up

For Shop Owners

Marketing That Works While You Work

Running a shop leaves little time for marketing. SocialCRM combines automation with dedicated support to keep your marketing working behind the scenes, helping manage customer outreach, strengthen your shop’s reputation, and drive growth without adding to your workload.

  • Marketing Automation
  • Reputation Management
  • Customer Retention
  • Dedicated Support

SocialCRM Insights

Marketing Updates, Insights, and Expert Tips

key features of autoshop marketing July 29, 2026

Auto Shop Marketing Software Features That Drive Growth

Modern marketing tools operate quietly in the background, turning one-time visitors into lifelong clients. The right system allows you to…

Read More
SocialCRM Agent July 16, 2026

Learn How Your SocialCRM Agent Helps Shops Stay Connected and Grow

Meet SocialCRM Support Agent Jamie, who is passionate about helping auto repair shops grow through smarter marketing. In this month’s…

Read More
SCRM Book Online October 19, 2026

Mitchell 1 Adds Google Scheduling Button to SocialCRM Book it Now

SocialCRM Book It Now makes scheduling easier with a new Book Online button prominently displayed on auto repair shops’ Google…

Read More
BookItNow GoogleBusinessReviews July 14, 2026

How the New Online Scheduler in SocialCRM ‘Book It Now’ Helps Shops Sell More Service

The new Online Scheduler in SocialCRM's "Book It Now" enhances convenience for repair shops while boosting revenue. With features like…

Read More
automotive scheduling software June 29, 2026

What to Look for in Automotive Scheduling Software

Booking appointments is the easy part. Managing everything that happens between booking and vehicle pickup is where repair shops either…

Read More
online scheduler July 7, 2026

Mitchell 1 Enhances SocialCRM Book it Now with Online Scheduler

Mitchell 1 has enhanced its SocialCRM Book It Now appointment scheduling with a new Online Scheduler, featuring Pricing for Services…

Read More
BooItNow Just Got Better May 7, 2026

Mitchell 1 Enhances SocialCRM ‘Book It Now’ with Smarter Scheduling and Appointment Recovery

SocialCRM Book It Now just got smarter. New features help repair shops recover unfinished appointment bookings automatically and schedule jobs…

Read More
Shop Marketing Services - Book It Now - Online Appointment Scheduling March 25, 2026

Leverage Power of Online Appointment Scheduling for Your Auto Repair Shop with ‘Book it Now’

In today’s busy auto repair shops, online scheduling is essential. SocialCRM Book It Now by Mitchell 1 streamlines booking through…

Read More
Book It Now New Enhancements May 26, 2026

Mitchell 1 Enhances SocialCRM ‘Book It Now’ with New Scheduling and Appointment Recovery Features

Mitchell 1 enhances SocialCRM Book it Now with new features that help auto repair shops capture more appointments and reduce…

Read More
Build Your Online Brand March 20, 2026

How to Build an Online Brand for Auto Repair

Learn how building a strong online brand helps auto repair shops earn trust, attract better customers, and drive repeat business…

Read More
Meet your Agent - Chandlar February 5, 2026

Meet Your SocialCRM Agent: How Chandlar Duff Helps Auto Repair Shops Grow Through Personalization and Online Engagement

Meet SocialCRM Support Agent Chandlar Duff, whose communication expertise and passion for helping shop owners shine throughout her work at…

Read More
BookitNow press release image showing online booking March 17, 2026

Mitchell 1 Unveils ‘SocialCRM Book It Now’ Product in its Shop Marketing Services

Mitchell 1 has launched “SocialCRM Book it Now,” an advanced appointment scheduling product within its premium shop marketing service that…

Read More

How SocialCRM Works

From Online Search to Lasting Loyalty

01

Build Your Online Presence

Establish a professional digital foundation with a mobile-friendly website, accurate business information, and local search optimization that helps customers understand your services and find your shop. 

02

Reach Local Drivers

Use LocalSearch and available Google Ads campaigns to boost visibility when nearby drivers search for automotive services. Targeted campaigns and landing pages help turn those searches into new customers.  

03

Convert Interest into Appointments

Make it easy for drivers to schedule service online when they’re ready. Book it Now provides real-time availability and syncs with the Manager SE calendar to simplify booking for drivers and the front counter. 

04

 Keep the Conversation Going

Send appointment reminders, thank-you messages, status updates, recommendations, and promotions through automated or on-demand email and text communication.

05

Build Trust with Every Review

Build credibility and strengthen your reputation by requesting verified reviews after service, sharing positive experiences online, monitoring feedback, and proactively managing negative reviews.

06

Keep Customers Coming Back

Build lasting customer relationships with automated service reminders, personalized recommendations, re-engagement emails, and ongoing social content to drive repeat business.

Frequently Asked Questions

How Does SocialCRM Work for Auto Repair Shops?

SocialCRM is Mitchell 1’s automated marketing and customer engagement platform designed specifically for auto repair shops. It helps shops attract new customers and retain existing ones by managing digital marketing, reputation, and communications in one system. Much of the work is handled automatically, including outreach, review management, and content creation, so shop owners can focus on running their business. It also integrates with shop management systems to connect customer activity with marketing efforts and drive continuous engagement.

What can SocialCRM automate for Shop Owners?

SocialCRM automates many of the time-consuming marketing tasks that shops typically struggle to manage. This includes sending email and text campaigns for service reminders, promotions, and follow-ups, as well as scheduling social media content and maintaining a consistent online presence. It can also generate blog content, help manage ad campaigns, and send automated appointment reminders.
In addition, SocialCRM supports online scheduling, allowing customers to conveniently book appointments online at any time. Appointment requests can be automatically integrated into the shop's workflow, helping reduce administrative tasks and making it easier for customers to connect with the business.
These automated workflows help shops stay engaged with customers, generate new business, and improve customer retention without requiring constant manual effort.

What Types of Shops is SocialCRM Best For?

SocialCRM is ideal for independent auto repair shops and service businesses that want to grow through better marketing and customer retention. It is especially valuable for shop owners who do not have the time or expertise to manage digital marketing on their own. Shops looking to improve their online reputation, increase repeat business, and attract new customers will benefit the most. Its automation and expert support make it accessible for shops of all sizes.

How Does SocialCRM Help Improve Online Visibility?

SocialCRM improves online visibility by optimizing a shop’s presence across search engines, review platforms, and social channels through LocalSearch. It includes tools for managing Google Business Profiles, maintaining consistent business listings, and generating fresh website content like blogs and social posts. Verified customer reviews also play a key role by increasing credibility and helping shops rank higher in local search results. Together, these efforts make it easier for potential customers to find and choose your shop online.

How Does SocialCRM Generate and Manage Customer Reviews?

SocialCRM helps shops continuously generate and manage customer reviews by automatically prompting satisfied customers to leave feedback after service visits. It aggregates reviews from platforms like Google, Facebook, and SureCritic into a single dashboard for easy monitoring. The system analyzes feedback, highlights trends, and provides actionable suggestions to improve ratings and customer satisfaction. It also supports responding to reviews and turning feedback into insights that drive better business decisions.

What Makes SocialCRM Stand Out?

SocialCRM stands out by combining marketing automation, reputation management, and customer engagement into one unified platform tailored for auto repair shops. It integrates directly with shop management systems to create a seamless flow between operations and marketing. The platform also provides verified reviews, automated content, and performance insights that help shops grow with minimal effort. With built-in expert support and data-driven recommendations, it delivers a complete, hands-off marketing solution that drives measurable results.

TOTAL SHOP SOLUTIONS

Smarter Tools For a More Profitable Shop

MANAGE MANAGE

Manager™ SE

Support a More Efficient Shop Operation

Trusted by generations of shop owners, Manager SE helps keep
repair businesses organized, efficient, and profitable.

Explore Manager SE

Repair

ProDemand

Repair with Greater Confidence

ProDemand delivers OEM repair information, diagnostics, labor
estimating, and real-world insights in one place to help technicians
work efficiently and repair with confidence.

Explore ProDemand

Get started

Try SOCIALCRM
Today

See why 400,000+ technicians choose Mitchell1 as their auto
shop software.

Get a Free Demo Find My Rep

Personalized Live Demonstration
See SocialCRM in action with a personalized demo.

Explore Features Relevant to Your Shop
Discover the right features for your shop’s needs.

Support from a SocialCRM Product Specialist
Get personalized guidance from a product specialist.

The trusted partner for professional
repair shops since 1918. Powered by
Snap-on.
dashicons-facebook-alt dashicons-instagram dashicons-linkedin dashicons-youtube dashicons-twitter
(888) 724-6742

Products

ProDemand
TruckSeries
Manager SE
Manager SE Truck Edition
SocialCRM
LocalSearch
Google Ads

Resources

About Us
Testimonials
Careers
Product Training | ProDemand
Product Training | Manager SE
Product Training | TruckSeries
Library | SocialCRM
Toolkit | Marketing Materials
Toolkit | Referrals
Toolkit | API Request

ARTICLES

Press Releases
Shop Connection Blog

CONTACT

Customer Accounts
Technical Support
Product Content
SocialCRM Marketing
Support

ACCOUNT

Pay My Bill
Login | ProDemand
Login | TruckSeries
Login | SocialCRM
Login | OwnerAutoSite

© 2026 Mitchell Repair Information Company, LLC. A Snap-on company. All rights reserved.

Privacy Policy Terms of Use Cookie Settings Accessibility

Thank you

Check Mark

A Product Trainer will contact you within two business days to schedule a one-on-one training session.

Thank you

Check Mark

We’ve received your request for technical support. A Technical Support Specialist will contact you within 1 business day.

Thank you

Check Mark

Your Target Market Request form has been sent. Your SocialCRM support agent will contact you to discuss any specifics, if needed.

Thank you

Thank you for submitting your feedback to the Software Development Team. All submitted feedback is reviewed. If our software development team has any questions, we may contact
you to get additional information.

Thank you

Thank you for your interest in Mitchell 1’s SocialCRM solution.

A product specialist will contact you within 1 business day to show you the features and benefits of our shop marketing solution.

In the meantime, check out our ShopConnection Blogs for great time-saving tips and tricks!

Thank you

Check Mark

Your response has been received. If you have any further questions or require additional assistance, please contact Customer Care by calling 888.724.6742.

Thank you

Your request has been sent.

A Product Content Support agent will respond normally within one business day or sooner.

If you have an issue that cannot be addressed by email or requires immediate assistance, please call our Product Support department at .888.724.6742 and select option 4.

Thank you for choosing Mitchell 1

Thank you

Check Mark

Thank you for your interest in Mitchell 1 products. A Customer Service Agent will contact you within 1 business day.

Thank you

Thank you for notifying us of suspected unauthorized use and/or access to Mitchell 1 products. Your information will remain confidential. A representative from Mitchell 1 may contact you to gather additional details about the reported piracy activity. Should you have any questions, or wish to add additional information, please email [email protected].

Thank you

We have received the information for your business website from SocialCRM LocalSearch.

Your SocialCRM support agent will contact you within 5 business days to take the next step in creating your new website.

If you have any questions, please call 888-724-6742 – Option 5.

Thank you for being a SocialCRM customer!

Thank you

Thank you for your interest in SocialCRM.

Your request has been submitted.

You will receive a copy of the information you submitted at the email address provided.

If you have an issue that requires immediate assistance, call us at 1-888-724-6742.

Thank you

Check Mark

Please allow 30 business days for your request to be processed.

Thank you

Check Mark

We’ve received your request for assistance with your Mitchell 1 account. A Customer Service Agent will contact you within 1 business day.

Thank you

Check Mark

We’ve received your request for a call back. A Customer Service Agent will contact you within 1 business day.

Thank you

Check Mark

Thank you for contacting Mitchell 1 to discuss data integration opportunities. Clients who meet the requirements will be contacted to discuss a potential opportunity.

Thank you

Check Mark

Your upgrade request for Accounting Link has been received. A Customer Service agent will contact you shortly.

Thank you!

Check Mark

Your details have been successfully submitted!

Medium and Heavy-Duty Truck – Class 4-8 Website Launcher – ProDemand Truck Series

Direct Access—Pass-Through (transfer ticket) streamlines access straight into ProDemand Truck. Depending on the configuration, this workflow uses the user/password credentials or an account number. Your users can launch into ProDemand Truck, assuming they already have an active subscription.

  • This allows an invoking application to pass the searchTerm value, VIN, and YMM vehicle identity and launch the full ProDemand Truck application
  • Trouble Code Search Option
  • Allows the end-user to interact with it directly
  • It does not allow any information to be transferred from ProDemand back to the invoking application

api Website Launcher

Medium & Heavy-Duty Truck – Website UI Integration – ProDemand Truck Labor

ProDemand Medium and Heavy-Duty Truck Class 4-8 has the following mechanisms for application-level integration with our repair content: (Labor)

Your users can launch the ProDemand Medium & Heavy-Duty Truck UI sub-sections, assuming they already have an active subscription.

  • The ‘Website UI Integration’ is a self-contained subsection of the ProDemand Truck interface designed to provide access to specific subsets content, such as the ‘Labor’ guide, which contains information on labor hours
  • With this feature, users can select a collection of labor items from the ProDemand Truck interface, which are then returned to the calling program.
  • This mechanism allows users to pass specific vehicle identifiers, such as the VIN and YMM qualifiers, to the ProDemand Truck interface.
  • Using this mechanism, an invoking application can display the UI intent, enable the user to view and select content, and transfer content back to the invoking application
  • TAPE (transfer application public extension) is a workflow that gets you a token, which you then present to the Secure Intents website to consume the intents.
  • Intents, such as the ‘Labor’ intent, are designed for simplicity. They do not display the full ProDemand Truck interface, as shown in the screenshot below:

api Website Integration

api Website Integration

Light Duty – Automotive Website Launcher – ProDemand Complete

Direct Access—Pass-Through (transfer ticket) streamlines access straight into ProDemand. Depending on the configuration, this workflow uses the user/password credentials or an account number. Your users can launch into ProDemand, assuming they already have an active subscription.

  • This allows an invoking application to pass the searchTerm value, VIN, ACES ID, or YMMES vehicle identity and launch the full ProDemand application
  • Allows the end-user to interact with it directly
  • It does not allow any information to be transferred from ProDemand back to the invoking application

api Website Launcher

Light Duty Automotive – Website UI Integration – ProDemand Estimator

ProDemand Light Duty Automotive has the following mechanisms for application-level integration with our repair content: (Labor, Parts, Fluids, and Maintenance) Your users can launch the ProDemand Light Duty UI sub-sections, assuming they already have an active subscription.

  • The ‘Website UI Integration’ is a self-contained sub-section of the ProDemand interface designed to provide access to specific subsets of repair content, such as the ‘Parts/Labor’ guide. This includes tabs for Labor, Parts, Maintenance, and Fluids, each containing information like cost, labor hours, and part numbers.
  • With this feature, users can select a collection of parts and labor items from the ProDemand interface, which are then returned to the calling program.
  • This mechanism allows users to pass specific vehicle identifiers, such as the VIN, ACES ID, or YMMSE qualifiers, to the ProDemand interface.
  • Using this mechanism, an invoking application can display the UI intent, enable the user to view and select content, and transfer content back to the invoking application
  • TAPE (transfer application public extension) is a workflow that gets you a token, which you then present to the Secure Intents website to consume the intents.
  • Intents do not display the full ProDemand interface; a screenshot of the “Parts & Labor” intent is shown below:

Integration lightduty
Integration lightduty

How to find your account number

Ready to See ProDemand+ in Action?Book a quick, no-obligation demo and see how it fits your shop.

Ready to drive more customers to your shop?Book a quick, no obligation demo to get started

Ready to transform your operations?Book a quick, no obligation demo to get started

Ready to speed Class 4-8 truck repairs?Book a quick, no obligation demo to get started

Ready to grow your auto repair business?Book a quick, no obligation demo to get started

Ready to accelerate auto repairs?Book a quick, no obligation demo to get started