Visit Mitchell 1 at AAPEX/SEMA and Electrify Your Business!

If you’ll be in Las Vegas for the AAPEX and SEMA shows Nov. 2-5 in Las Vegas NV, we hope you’ll stop by and visit Mitchell 1! We’d love to say hello and show you our latest product enhancements that work together to “Electrify Your Business” at every step of the repair process.

Where you’ll find us:

AAPEX: Booth #R7714
(Located in the Sands Expo and Convention Center, Level 1, Repair Shop HQ)
SEMA: Booth #32017
(Located in the Snap-on booth South Hall Upper)

Take a demo in the Mitchell 1 booth (at either show) and you’ll be entered to win an Apple or Android tablet!! PLUS – we’re also offering special pricing on all Mitchell 1 products during the shows.

See Our Latest Product Enhancements

Location: Mitchell 1 booth, AAPEX and SEMA

ProDemand® Repair Information: Introducing Advanced Interactive Wiring Diagrams, our latest ground-breaking enhancements to wiring diagrams. You simply won’t believe how much time you’ll save when doing electrical diagnosis!

Manager™ SE Shop Management System: Brand new Technician Labor items + Employee Shift Clock to allow shops to automatically generate productivity statistics as their technicians clock in and out of labor operations and track employee shift hours.

SocialCRM Shop Marketing: Text message marketing campaigns to drive more business to your shop. It’s another great way we can help your shop build customer engagement and profits.

Be sure to add these to your schedule while you’re at AAPEX:

Let’s Tech Presentation

When: Tuesday, Nov. 2 at 2:00 p.m.
WHERE:  AAPEX Stage, located at the Sands Expo in the Level 2 Lobby
Ben Johnson, director of product management, will give a 20-minute presentation titled “Preparing for Electrification – What Shops Need to do to Get Ready.” More information is available on the AAPEX website.

Joe’s Garage

Location:  Level 1 of the Sands Expo and Convention Center, in the AAPEX Repair Shop HQ.

Get a close-up look at new products and features in a real-world shop setup with eight service bays. Mitchell 1 has two booths: one for repair information (ProDemand) and one for shop management/front counter features (Manager SE).  Learn More about Joe’s Garage.

PTEN Innovation Award Ceremony

When: Tuesday, Nov. 2 at 10 a.m.
Where: Booth #R7433, Tool & Equipment Demo Area

Mitchell 1 is delighted to be receiving both a Professional Tool & Equipment News (PTEN) Innovation Award AND a People’s Choice Award for the new Estimate Guide enhancements in ProDemand.

We are so excited to participate in person at
AAPEX and SEMA and sure hope
to meet you there!

For more information about Mitchell 1, visit, call (888) 724-6742, or locate an independent sales consultant at