Mitchell 1 Receives 2021 PTEN Innovation Award

ProDemand Estimate Guide Wins in the Automotive Software Category

Mitchell 1 announces it has received a Professional Tool & Equipment News (PTEN) 2021 Innovation Award for its ProDemand® Estimate Guide in the automotive software category.

“We are thrilled to win a PTEN Innovation Award again this year and thank the judges for recognizing our ProDemand Estimate Guide as one of the best new products in the industry,” said Nick DiVerde, senior marketing director, Mitchell 1. “The ProDemand Estimate Guide is a true time saver for auto repair shops by simplifying the task of writing an estimate. It is faster and easier than ever to navigate directly to a comprehensive view of the information needed for the estimate, paving the way for a more efficient, profitable repair.”

With the ProDemand Estimate Guide, labor times, OEM parts pricing and parts diagrams are consolidated on a single page, and the streamlined navigation speeds up the estimating process by reducing the clicks needed to access items. Other features that help increase efficiency are a breadcrumb trail to quickly return to previous categories, automated calculations and the ability to add or subtract parts in the quote with a single click.

Chosen by a panel of judges consisting of technicians and shop owners, the PTEN Innovation Awards recognize products that respond to the automotive repair industry’s market challenges with creativity and innovation. Tools are evaluated based on their ability to make vehicle repair and diagnosis easier and more efficient and make shops more productive.

ProDemand auto repair information provides complete OEM repair, estimating and maintenance information and exclusive real-world industry insights in a single lookup, to help automotive technicians repair vehicles more efficiently. Key features include expert-based SureTrack® Real Fixes, ADAS quick reference information, interactive wiring diagrams, the latest TSBs, common replaced parts graphs, and integrated estimating with the Mitchell 1 Manager SE shop management system.

For more information about Mitchell 1, visit, call (888) 724-6742, or locate an independent sales consultant at