Should I, or shouldn’t I? That’s the Question When It Comes to Discounts

For many business owners, the decision to offer discounts or specials can be quite an interesting thought process. They have to present themselves with the question, “Should I, or shouldn’t I?”

Take a moment to think about it. No business wants to be labeled as the “cheapest price in town” or as “discount central” because it would attract discount-seekers who could drown-out your regular customers. Plus, you wouldn’t want to give away too much and negatively impact your bottom line.

Even though that may be true, there are situations where it makes perfect sense to offer discounts or specials that could have a positive impact on your business.

Here are a few of those situations:

  1. They’re an excellent way to show appreciation and build customer loyalty.
  2. They can help highlight products or services.
  3. They can help influence repeat consumer visits.
  4. They can be used to attract new consumers and help increase sales.

When making the decision to offer a discount, it is important have a goal in mind and a good reason to offer the special.  As they say, too much of a good thing can be problematic – and the same can be said when it comes to offering discounts. That’s why it is  very important to monitor and track the effectiveness of your specials and make changes as you see fit.

Mitchell 1’s SocialCRM auto shop marketing gives you the ability to offer your consumers a discount via email or on the internet. The service also allows you to manage that offer, including which group of consumers will get the discount and how often it will be offered.

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About the Author

Marcus Mackell

Marcus Mackell is the Director of Mitchell 1's SocialCRM shop marketing product line. He joined the company in 2003 and has been in the automotive social media & retention business for over 17 years.