Hope to see you at the 2020 Virtual AAPEX Experience!

Like so many other big events in 2020, AAPEX (Automotive Aftermarket Products Expo) is going virtual this year, along with its sister show, SEMA. While we’re going to miss being in person in Las Vegas to greet show attendees, we’re excited to participate in the Virtual AAPEX Experience online Nov. 3-5.

With AAPEX going online, it’s now possible for everyone to attend – and it’s FREE to register! You can take in the keynote addresses, some great training opportunities and of course, visit the exhibitors to learn about their latest product features and offerings.

If you’re attending, make sure your plans include a visit to the virtual Mitchell 1 booth to see our latest product enhancements and learn how the Mitchell 1 solutions work together for total shop efficiency.  Instead of greeting you in person, we’ll have our team of product experts available for online one-on-one meetings and demonstrations.

We’ve got some exciting new product enhancements to share for ProDemand® and Manager SE. Plus, you won’t want to miss our ‘day in the life of a shop’ product demonstration included in Joe’s Garage.

Our theme this year is helping auto repair professionals maximize efficiency at every step in the repair process. Demonstrations will focus on efficiency in the full repair cycle, starting with marketing solutions to bring customers through the door, greeting customers at the vehicle for a multipoint inspection, estimating the job, diagnosing and repairing the issue, and staying engaged with consumers throughout the process with text messaging and after the visit with thank-yous, reminders and reviews.

Special focus will be on the updated Estimate Guide coming soon in the ProDemand auto repair information software. The new Estimate Guide streamlines the user experience, putting labor times, OEM parts pricing and part diagrams together on a single page, making it faster to find the information and elements needed for the estimate.

We’ll also be demonstrating the new Online Reports in the Manager SE shop management system. This feature makes it possible for shop owners and managers to access shop reports from the cloud, from anywhere they have a PC or device with an internet connection.

Joe's Garage at 2020 Virtual AAPEX ExperienceDon’t Miss Joe’s Garage!!

And last, but certainly not least… Mitchell 1 will be included in Joe’s Garage, a new AAPEX feature this year presenting demonstration videos from leading brands in the industry. The Mitchell 1 video demo is a walk-through of a typical “day in the life of a shop,” beginning with a customer looking for an auto repair shop on the internet, all the way through the check-in process, diagnosis, estimate, repair and follow-up after the visit.

Mitchell 1 will be featured on Wednesday, Nov. 4 at 7:30 a.m. and Thursday, Nov. 5 at 11:30 a.m. (all Pacific times). The video will also be available on demand in Joe’s Garage throughout the show. Registered Virtual AAPEX Experience attendees can find the full Joe’s Garage schedule in the virtual platform. Visit the AAPEX website to register and view the calendar of events.

While visiting with a Mitchell 1 representative at our virtual booth, ask about special pricing on all Mitchell 1 products during AAPEX!!


You’ll also find Mitchell 1 at SEMA 360, the 100% online event scheduled for Nov. 2-6, 2020. Registration is $25 for attendees. Register here: https://www.sema360.com/buyer.html

Hope to see you online!