Press Releases

Mitchell 1 is heading to AAPEX 2024. Visit our booth and learn how to drive efficiency at every step of the repair! From industry-leading repair software to management solutions and powerful marketing services, Mitchell 1 is your shop's greatest tool to stay ahead of the competition.

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The Mitchell 1 SocialCRM shop marketing program has won a 2024 People’s Choice Award. The Google Optimization Suite feature available exclusively through premium LocalSearch services, provides Google digital tools to help auto repair shops with customer engagement to boost their online presence and grow their business.
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FedEx technician wins one-year subscription to TruckSeries software Mitchell 1, a longtime supporter of technician skills competitions, congratulates FedEx Freight’s Doug Nickles for winning the TMCSuperTech Grand Champion title once again at the 2024 American Trucking Associations’ Fall Meeting. Nickles, a skilled technician from East Moline, Illinois, will receive full access to Mitchell 1’s comprehensive online resource for...
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Mitchell 1 will host a free webinar on Wednesday, Oct. 2 at 11 a.m. PST/ 2 p.m. EST. The webinar, “Accelerate Business Growth with Exceptional Customer Experiences,” will highlight the importance of customer review management for auto shops looking to attract new business. Registration is now OPEN!
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Mitchell 1 expands its coverage to now include repair information on 98% of electric and hybrid vehicles in today's market, making ProDemand the clear choice when working on these types of automobiles and light trucks.

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Mitchell 1 is pleased to select Jay Kuykendall as the 2024 Educator of the Year for his outstanding achievements as a teacher and master automotive technician at Portland Community College, and as a successful business owner of Green Flag Auto Repair in Molalla, Oregon. We are pleased to acknowledge his exceptional contributions to the auto care industry as the co-founder of the Northwest Automotive Technicians Society.
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Ty Rockney of Chesapeake, Virginia, has been named the 2024 Mitchell 1 Automotive Technology Outstanding Student – a recognition that includes a $2,500 scholarship and an all-expenses-paid trip to attend the 2024 North American Council of Automotive Teachers (NACAT) conference .
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