Mitchell 1 Wins People’s Choice Award from Professional Tool & Equipment News (PTEN)

Mitchell 1 announces its SocialCRM Online Appointment Request feature has received a People’s Choice Award in the Shop Software category of the 2020 Professional Tool & Equipment News (PTEN) Innovation Award program.

For the sixth year in a row, PTEN readers were able to voice their opinions and vote for their favorite products nominated in the Innovation Awards program. The SocialCRM Online Appointment Request feature won in the shop software category.

“We are honored to have been recognized by the readers of PTEN as having one of the best products in the automotive industry,” said Nick DiVerde, senior marketing director, Mitchell 1. “Receiving the People’s Choice award is especially meaningful to us because it is voted on by service professionals who know what it takes to run a successful shop.”

Details of the SocialCRM Online Appointment Request feature include:

Innovation: For the first time, consumers can book auto repair appointments with a few clicks from their shop’s website or an email the shop sent to them by the SocialCRM shop marketing service. The automated Online Appointment Request feature is powered by the tight integration between SocialCRM and the Manager SE shop management system. 

Ease of Use: With the click of a button, consumers can submit an appointment request at their convenience. To avoid schedule conflicts, the system only offers available time slots based on the shop calendar. Shops can quickly view appointment requests that are delivered right to their shop management system. 

Efficiency: Appointment requests arrive automatically, and shop managers simply click to accept or decline the request, generating an automatic verification back to the customer. Fewer phone calls means that shops have more time to focus on serving customers at the front desk and running the business.

Mitchell 1 also won a 2020 PTEN Innovation Award in the Repair Information category for the interactive wiring diagrams in its ProDemand auto repair information software.

Mitchell 1’s SocialCRM auto repair marketing service provides a comprehensive program to attract and retain auto repair customers. With automated e-mail and text message campaigns, verified customer reviews, social media content, professional websites and more, shops can engage with customers and enhance their online presence to build loyalty. SocialCRM is integrated with Manager™ SE, Mitchell 1’s industry-leading shop management software, for immediate access to vital customer details and insights.

For more information about Mitchell 1, visit, call (888) 724-6742, or locate an independent sales consultant at