Which Social Media Sites Should I Use For My Auto Shop?

social media for auto repair shop marketing

When it comes to making purchasing decisions, consumers have many options. The good news is that they generally prefer to stick with businesses with which they have had a positive experience and  have built a good relationship.

In today’s world, one of the most effective ways to build customer relationships and loyalty is by using social media networks. Creating helpful, engaging and unique auto repair marketing and other automotive content for your audience — aka current and future customers — is also one of the best ways for a business to set itself apart from their competitors.

In addition to stronger relationships and setting your business apart from your competitors, social media in business has also proven to have a positive impact on sales as well. According to a survey conducted by SproutSocial74% of consumers make purchasing decisions based on social media influences. In fact, some say that if you’re not using social media for business in some capacity, you are missing out on your business’ full earning potential. If that’s the case, you want to make sure you’re using the right social media platform to connect with customers and prospects.

According to multiple sources, Facebook is still #1 when it comes to social media business marketing, and with over 2.23 billion users (as of 2018), there is definitely huge opportunity to create relationships and increase sales. In an independent survey conducted by Mitchell 1 in late 2018(over 60K independent automotive repair shops), when asked if they were using social media for business marketing, 65% said yes. And when asked which social media site they were using,  96% said Facebook with Instagram and Twitter following. 

Are you a SocialCRM customer? Talk to your agent about what social media auto shop marketing tactics you could be using to bring in new customers, keep existing customers and increase your sales.

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About the Author

Marcus Mackell

Marcus Mackell is a Market Manager for the Mitchell 1 SocialCRM shop marketing product line. He joined Mitchell in 2004 and has been in the automotive social media & retention marketing business for over 14 years.