SocialCRM Reviews and Google’s Knowledge Graph

by

You want your consumer reviews to help tell your auto repair shop’s story and help drive new business, right? In order for that to happen, your consumers and prospects will need to be able to easily find your reviews on the internet.

Here’s the good news, Mitchell 1 makes it easy to build up your consumer reviews and make them visible to search engines. The SocialCRM shop marketing service provides every shop with an optimized review page powered by SureCritic, a leading consumer review service provider for the automotive industry. The mobile-friendly review page showcases all the shop’s reviews from verified consumers who have completed an invoice. We also make those reviews available to other leading sites & directories like City Search and Kudzu.

google-knowledge-graphWhat’s even better than that is that SocialCRM reviews via SureCritic are now beginning to appear on the Google Knowledge Graph when searched! Google’s Knowledge Graph is Google’s way of enhancing search results by showcasing insights and information about what’s being searched along with relevant links. In this case, the overall SureCritic Review Star Rating appears, including a direct link to the SureCritic review page.

You’ll see the Knowledge Graph information in the panel that appears to the right of Google’s regular results — they only show up only when Google considers them relevant. That’s why showing up in the knowledge graph is a big deal, and an important component of what’s needed to ensure your reviews are being found online. Although showing up in the Google’s knowledge graph is not guaranteed, using your SocialCRM service to the full extent will increase the likelihood that your reviews will appear there over time.

Here are some of the main things you’ll want to continue doing:

  • Respond to your reviews
  • Share your reviews on social media
  • ReScore your low scores
  • Claim your Google business listing

If you have any questions or want to get started, please don’t hesitate to contact your dedicated SocialCRM support agent.

Read more:

Posted in:
About the Author

Marcus Mackell

Marcus Mackell is the Director of Mitchell 1's SocialCRM shop marketing product line. He joined the company in 2003 and has been in the automotive social media & retention business for over 17 years.