Excitement and Innovation Coming to AAPEX 2019!

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Visit Mitchell 1 at Booth #2471 and be the first to see the latest and greatest innovations from the leader in Auto Repair Software!

If you’re attending the Automotive Aftermarket Products Expo (AAPEX), Nov. 5-7, 2019 in Las Vegas, Nevada, make sure your plans include a visit to the Mitchell 1 booth # 2471 to see the latest product enhancements and learn how the Mitchell 1 solutions work together for total shop efficiency.

The theme in the our booth this year is helping auto repair shops maximize efficiency at every step in the repair process. Demonstrations will focus on efficiency in the full repair cycle, starting with marketing solutions to bring customers through the door, greeting customers at the vehicle for a multi-point inspection, estimating the job, diagnosing and repairing the issue, and staying engaged with consumers throughout the process with text messaging and after the visit with thank-yous, reminders and reviews.

Special emphasis will be on the new Online Appointment Scheduling feature offered by the SocialCRM marketing service. This allows consumers to request an appointment with a few clicks on the shop’s website and receive a confirmation – in most cases in real time. The request is automatically sent to the Manager SE shop management system, which alerts the shop that a new request has arrived. The shop then can review the request and accept or decline based upon availability.

Demonstrations at the booth, with prize giveaways at each, are scheduled for:

  • Tuesday, Nov. 5 at 10 a.m., noon, 2 p.m. and 4 p.m.
  • Wednesday, Nov. 6 at 10 a.m., noon, 2 p.m. and 4 p.m.
  • Thursday, Nov. 7 at 10 a.m., noon, 2 p.m. and 4 p.m.

Other product enhancements we’ll be demonstrating at the show include:

  • ProDemand “smart” wiring diagrams that speed up diagnostics with integration to 1Search Plus, component highlighting, enhanced navigation, highlighting across multiple pages, and an improved show/hide view.
  • SocialCRM – Google Ads paid search advertising offers shops an opportunity to broaden their online presence, drive more traffic to their business and ultimately, increase revenue.

The spotlight is on wiring diagrams on the AAPEX Let’s Tech stage at the Sands Expo where Ben Johnson, director of product management for Mitchell 1 , will be giving a 20-minute Let’s Tech presentation on Tuesday, Nov. 5 at 10 a.m. His topic is “Enhanced Wiring Diagrams and How They Will Help as Techs Encounter New Technologies on the Vehicles.” More information is available on the AAPEX website.

We’re also excited to welcome Michael Tevis of Tevis Auto Service in Pittsburgh, Pennsylvania as the winner of its 2019 Mitchell 1 “Fabulous Las Vegas” sweepstakes.” He won an all-expense paid trip for two to attend this year’s Automotive Aftermarket Industry Week (AAIW) events, including AAPEX and the Specialty Equipment Market Association (SEMA) show.

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