Best of the Blogs 2019: Auto Shop Marketing Tips

Marketing can be tricky. It is an ever-evolving and dynamic practice that can make or possibly break a business. New technologies and methodologies are constantly developing and consumers change with these trends, including the way they interact with marketing communication methods. Mitchell 1 is committed to helping auto shop owners and their teams by educating them on industry trends, new tips n’ tricks and other helpful information to make auto shop marketing easier.

This past year, our SocialCRM auto shop marketing team has been busy blogging away and sharing their marketing wisdom to help your shop gain and retain more customers, communicate better with them through different channels, and ultimately boost sales. Below is a round-up of the SocialCRM team’s blog posts for 2019.

Which Social Media Sites Should I Use for My Auto Shop?

January 4, 2019

In today’s world, one of the most effective ways to build customer relationships and loyalty is by using social media networks. Creating helpful, engaging and unique auto repair marketing and other automotive content for your audience — aka current and future customers — is also one of the best ways for a business to set itself apart from their competitors.

How to Boost Your Revenue by Using Recommendations

February 2, 2019

Often, customers come into your shop for one service, but while you are inspecting their vehicle you find additional issues that need to be addressed. In many cases, the customer declines having the additional work done because they do not have the time, the money or just think it could wait. As time goes on, they forget. So you need to remind them. Don’t worry; you’re not being a pest by reminding them.

Automate Your State Inspection Email Blasts

February 5, 2019

Another way Manager SE & SocialCRM work well together is by automating state inspection reminders. Not every state requires vehicles to be inspected on a regular basis, but if yours does, then, SocialCRM can make it easy to remind your customers. SocialCRM can pull information from the Manager SE’s inspection date field and target vehicles based on when they are due for their next inspection. This is easy to do, and it can help your customer stay compliant and enable you to generate more revenue.

How to Write Email Subject Lines

February 15, 2019

With so many ways to reach your customers, is email even worth it anymore? Absolutely! Here are a couple of stats that will leave you awestruck.

SocialCRM Adds Google Ads to Its Auto Shop Marketing Services

March 13, 2019

One of the leading ways shops are able to be found by new customers is through search, more specifically through Google Ads. In fact, the automotive industry actually has one of the highest click-through rates for Google Ads. What does this mean for your shop? With so many ways to reach your customers, is email even worth it anymore? Absolutely! Here are a couple of stats that will leave you awestruck.

Your Customers Want Text Messages – But Don’t Take Our Word for It

May 9, 2019

According to GALLUP, texting is now the most used form of communication for Americans under the age of 50. And a recent survey reports that not only do consumers text regularly with friends and family, but they also want mores text from businesses like yours.

5 Tips for Getting the Most Value from SocialCRM Shop Marketing

May 28, 2019

Most of the SocialCRM program features are automated, but there are multiple things you can do to supercharge the effectiveness of your shop marketing efforts. Here are a five simple ways to get the most value from your SocialCRM service.

How Google Ads Can Help Your Auto Repair Business Grow

June 26, 2019

The idea of running a Google Ads campaign can be an overwhelming challenge for those just getting started. There is so much to know: What do I set my budget to? What keywords should I be using? How do I write an effective ad? These are all common questions that can intimidate beginners. Here in SocialCRM, we want to make the pay per click (PPC) world of Google Ads as easy as possible for our shop customers. You have other work to do, cars to fix and customers to service. We will take care of all that digital back-end stuff for you!

Inside Tips on Text Messaging (and More) from Emily Johnson

July 18, 2019

The “Meet Your Support Agent” feature provides an inside look at the SocialCRM auto repair marketing service from the support agent’s perspective. In an interview format, they share expertise, insights and best practices to help auto repair shops use digital marketing strategies to gain competitive advantage in their market. And now, we’re pleased to introduce Emily Johnson.

Building Relationships with Your Auto Repair Shop Customers

July 24, 2019

A collection of tips from Mitchell 1 to help you build strong relationships with your customers.

Showing Customer Gratitude Creates Loyalty

August 1, 2019

When an auto repair shop shows gratitude to their customers, it can help create loyalty. Use these tips to improve the relationship between you and your business.

Managing Customer Reviews Through SocialCRM

August 19, 2019

A collection of blogs from our SocialCRM team to help your business collect, manage, and even drive more reviews. Enjoy!

5 Best Practices for Ongoing Shop Marketing Success

August 27, 2019

Incorporating a new marketing program in your auto repair business as a part of your day-to-day process can feel overwhelming. Mitchell 1 understands and wants you to know our SocialCRM auto shop marketing team is here to support you from day one! Here are 5 best practices to incorporate in your daily routine to help your shop achieve ongoing success with our SocialCRM program.

How Manager SE Can Help Power Your SocialCRM Program

October 30, 2019

The SocialCRM automotive digital marketing service is powerful tools helping automotive repair shop owners establish better relationships with their customers. With the use of automated emails & text message, shops can notify vehicle owners of their upcoming services and more! Mitchell 1’s SocialCRM auto repair marketing service takes the burden of managing a marketing program out of the shop owner’s hands and puts it on cruise control.


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