What is CRM Software for and How Can it Benefit Your Auto Repair Shop?

The easiest and most traditional way to define the acronym CRM is that it stands for Customer Relationship Management. Customer relationship management has to do with the systems and strategies used to help a business organize and store its consumer data in a central location or database.

What is CRM for auto shops? Well, CRM does have another definition that we use for our automotive marketing service and tools. When it is referring to marketing purposes, CRM stands for Customer Retention Marketing. This CRM is about the strategies and systems designed to help a business convert their new and current customers into repeat customers for years to come.

Although acquiring new customers is very important, retaining your current customers and turning them into repeat customers is one of the most cost effective and best ways to grow your shop’s business. For the automotive industry this is especially crucial because we know that repeat customers are more likely to spend money with you each time they come in for service. This is why and how the components of customer relationship management and retention marketing intersect and tie-in nicely together.

Having a process that organizes customer data into an easily-accessible system that can be leveraged for marketing opportunities is essential for any automotive shop to grow and reach full potential. The great news is that Mitchell 1 SocialCRM auto repair shop marketing is your answer!

Mitchell 1 SocialCRM is a fully comprehensive marketing service that focuses on driving customers back into an automotive shop with timely vehicle service reminders, including maintenance, inspection and tire rotation reminders. The even better news is that Mitchell 1 SocialCRM automotive CRM software seamlessly connects to our Manager SE shop management software which is the system shops use to organize and store their customer data and repair orders.

Regardless of how you define or look at CRM, the one thing that is apparent is that you’ll need to understand both and find a solution that will help you execute both systems to help your business grow.


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About the Author

Marcus Mackell

Marcus Mackell is the Director of Mitchell 1's SocialCRM shop marketing product line. He joined the company in 2003 and has been in the automotive social media & retention business for over 17 years.