Mitchell 1 Wins People’s Choice Awards for ProDemand 1Search Plus and SocialCRM LocalSearch

PTEN People Choice awards 2018 LOGO for best auto repair information softwareMitchell 1 announces its ProDemand® 1Search Plus and its SocialCRM LocalSearch have each received a People’s Choice award in the 2018 Professional Tool and & Equipment News (PTEN) Innovation Awards program.

For the fifth year in a row, PTEN readers were able to voice their opinions and vote for their favorite products nominated in the Innovation Awards program. The exclusive 1Search Plus feature in ProDemand won in the Repair Information category and returns information in a user-friendly graphical “card” layout aligned with the way a technician thinks about diagnosis and repair.

1Seach Plus previously also received an Innovation Award in the same category. That award recognizes tools that PTEN’s panel of independent expert judges views as the most innovative products introduced in the last year to the automotive aftermarket.

The LocalSearch feature, offered with the SocialCRM auto shop marketing service, won the People’s Choice Award for the Computers and Software category. Starting with an optimized, professional website, LocalSearch expands on the standard marketing services with powerful digital tactics designed to help auto repair shops build their brand online and boost their selling opportunities.

“We are honored to have been recognized by the readers of PTEN as having two of the best products in the automotive industry,” said Ben Johnson, Mitchell 1’s director of product management. “Receiving the People’s Choice awards for ProDemand 1Search Plus and SocialCRM LocalSearch is especially meaningful to us because they’re voted on by service professionals who are doing the exacting work of vehicle repair every day in their shops.”

The unique 1Search Plus card format in the ProDemand auto repair information software delivers more targeted results, organized in intuitive categories so that technicians can quickly see complete service information specific to the selected vehicle.

LocalSearch complements the SocialCRM auto shop marketing service by assisting shops in building their brand and boosting their selling and marketing opportunities. Key features include a search-friendly website, web tracking and reporting, call tracking, and additional consumer reviews.

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