Mitchell 1 to Serve as a Primary Sponsor of Elite Invitational Workshop

Mitchell 1 announces it will be a primary sponsor of Elite Worldwide’s first-ever industry event, the Elite Invitational Workshop, to be held June 2-3, 2022, at the Westin Downtown in San Diego, California.

“We are honored to serve as a primary sponsor of the very first Elite Invitational Workshop and are excited to participate in this in-depth event, focusing on understanding the customer and cultivating customer experiences,” said Nick DiVerde, senior marketing director for Mitchell 1. “We are also looking forward to meeting top shop owners from across the country as they come together to learn how to find, communicate and market to ideal customers.”

The two-day event will focus on guiding shop owners through the customer journey, from learning what customers really think, to identifying, managing and retaining customers, through customer follow-up. The schedule includes customer panels, where registrants can submit questions in advance and during the discussions using real-time technology, as well as speakers, including industry members and marketing, and customer service professionals who will address different aspects of the customer experience. Attendees will also take part in a networking dinner cruise to meet fellow shop owners.

“I’m thrilled to be able to bring an event like this to the industry and I’m confident it will be a game-changer for the attendees,” said Bob Cooper, president of Elite Worldwide.  “I’m also thrilled to have Mitchell 1 as a sponsor because they share our passion for making this industry a better industry for all.”

Mitchell 1 representatives will attend the in-person event to showcase the latest product enhancements in automotive repair software designed to help shops maximize efficiency at every step in the repair process.

More information on the Elite Invitational, including the full event schedule, is available at To register, visit or call 800-204-3548.

For more information about Mitchell 1, visit, call (888) 724-6742, or locate an independent sales consultant at