Press Releases

Mitchell 1 has unveiled a redesigned website aimed at enhancing the experience for auto repair professionals. The user-friendly site features a streamlined navigation system that provides direct access to various sections, including detailed product information organized by repair, management, and marketing services. The resources page offers extensive support and training materials, while the news/blogs section includes improved search capabilities. With the theme “In your shop, at your side,” the new website showcases Mitchell 1’s century-long commitment to innovation and excellence, ensuring that customers can easily connect with support, purchase products, and book demonstrations.
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Mitchell 1 and 360 Payments have joined forces to integrate seamless payment processing with the Manager™ SE shop management system, helping auto repair shops improve efficiency, enhance customer satisfaction, and simplify operations through innovative payment solutions.
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Mitchell 1 is proud to unveil all-new email templates within its SocialCRM shop marketing service that feature modern, mobile-optimized designs and customizable options. These new templates are designed to help auto repair shops create professional, engaging customer communications that drive loyalty and growth.
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At TMC’s 2025 Annual Meeting, Mitchell 1 unveiled powerful new features for Manager SE Truck Edition, designed to enhance productivity in medium and heavy-duty repair shops. Highlights include the FinditParts eCatalog, streamlining parts ordering, and Job View, which organizes estimates and invoices for clearer customer communication. These updates further simplify shop management, boost efficiency, and help get trucks back on the road faster.
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Registration is open for Mitchell 1’s Spring Shop Management Workshop, April 25-26 in Philadelphia. Designed for service advisors, owners and managers, this event helps users maximize Manager SE™ and ShopKey® systems. Attendees will explore advanced features, product updates, inventory, reporting and integration with aftermarket catalogs to boost shop efficiency.
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Congrats goes to Max Caldwell of Pratt, Kansas, for being named the 2024 Mitchell 1 / ASE Master Automobile Technician of the Year! Honored in New Orleans at the ASE Board of Governors Meeting, Max’s dedication and exceptional skills place him among the top ASE-certified professionals.
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In the spirit of the holiday season, Mitchell 1 will award $100 gift cards to 6 well-deserving winners of its 'Thank You Thursdays!'  sweepstakes through Dec. 20. Winners will be announced on Thursdays, beginning Nov. 28.

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