Press Releases

Mitchell 1 has launched a new Review Insights feature within its SocialCRM shop marketing services, giving auto repair shops a powerful way to analyze and act on customer feedback from major review platforms. Powered by SureCritic® verified review services, this enhancement offers a clear, actionable snapshot of customer sentiment – designed to help shops improve performance, elevate customer service and build stronger relationships. The feature is available with SocialCRM’s premium LocalSearch services.
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Mitchell 1 has wrapped up its “Thank You Thursdays!” sweepstakes in recognition of Automotive Service Professionals Month (ASPM) throughout June. Each Thursday for six weeks, a lucky winner received a $100 gift card, announced on the Mitchell 1 Facebook page.
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Congratulations to Guy Tiberio, the 2025 Mitchell 1 Educator of the Year! As an associate professor of automotive technology at Waubonsee Community College in Sugar Grove, Illinois, Guy has shaped the lives of many students in the industry.
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Congratulating Julian Moreno from Omaha, Nebraska, for being named the 2025 Mitchell 1 Automotive Technology Outstanding Student! With his hard work and dedication, Julian earned a $2,500 scholarship and an all-expenses-paid trip to the NACAT conference in Detroit! Currently studying automotive collision repair at Metropolitan Community College, he aspires to own his own auto body shop one day.
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Mitchell 1 introduces major enhancements to its Job View feature in Manager SE 9.2, giving service advisors greater flexibility by removing the nine-revision limit. Shops can now create unlimited revisions per vehicle, with each organized in its own tab — streamlining quoting, prioritization and customer approvals for faster decisions and improved overall workflow.
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In celebration of Automotive Service Professionals Month this coming June, Mitchell 1 is hosting the “Thank You Thursdays!” sweepstakes, offering a $100 gift card each week for six weeks. This initiative aims to honor automotive repair technicians for their vital role in ensuring vehicles operate safely and efficiently.
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Mitchell 1 hosted a successful spring shop management workshop in Philadelphia, attracting professional service advisors and shop owners. The event focused on enhancing shop efficiency using the Manager SE™ and ShopKey® systems, featuring new tools like the Job View and Expanded Revisions, along with marketing strategies through SocialCRM.
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