Best of the Blogs 2021: Auto Shop Marketing Tips
Marketing can be tricky. It is an ever-evolving and dynamic practice that can make or possibly break a business. New technologies and methodologies are constantly developing and consumers change with these trends; including the way they interact with marketing communication methods. We here at Mitchell 1 are committed to helping auto shop owners and their teams by continuing to educate them on industry trends, new tips n’ tricks and other helpful information to make auto shop marketing easier.
This past year, our SocialCRM auto shop marketing team has been busy blogging away and sharing their marketing wisdom to help your shop gain and retain more customers, communicate better with them through different channels, and ultimately boost sales. Below is a round-up of the SocialCRM team’s blog posts from 2021.
How to Be a Text Marketing Super Hero
Published January 12, 2021
The quote “With great power come great responsibility” has been attributed to everyone from Winston Churchill to Spiderman, and this relationship of power-to-responsibility is certainly true for Texting Marketing Campaigns. The “great power” of text marketing campaigns is made obvious when your customer grants you permission to contact them in the most direct and personal way possible. And the “great responsibility” starts with the FCC’s requirement to get prior consent before sending automated promotional texts.
The good news is that Mitchell1 is here to help with some tips on text marketing best practices that will have you texting marketing like a super hero.
Top Automotive CRM Tools and How They Can Improve Your Auto Shop
Published March 19, 2021
SocialCRM service takes the burden of managing a marketing program out of the shop owner’s hands and puts it on cruise control. Here are a few expert marketing tips that can help show you how Mitchell 1’s Social CRM auto shop marketing can help take the burden of managing a marketing program out of the shop owner’s hands and put it on cruise control.
Texting Your Customers: Mobile Texting Regulations for Auto Shops
Published April 9, 2021
Is your texting service provider putting your shop at risk for substantial fines by the FCC? This blog is an update on an older blog of the same subject, but is as informational as ever.
What is CRM Software for and How Can it Benefit Your Auto Repair Shop?
Published April 13, 2021
Customer relationship management has to do with the systems and strategies used to help a business organize and store its consumer data in a central location or database. Learn how Mitchell 1 can help your shop with its suite of marketing and management products in this new blog.
Meet your Mitchell 1 Marketing Team Member: Victor Michael
Published May 4, 2021
The “Meet Your Team Member” feature provides an inside look at the SocialCRM auto shop marketing service from the perspective of one of our product experts. In an interview format, they share expertise, insights and best practices to help auto repair shops use digital marketing strategies to gain competitive advantage in their market. This time we had the opportunity to sit down with Victor Michael, one of our web designers for SocialCRM and LocalSearch, to obtain his thoughts and tips to boost a shop’s internet presence with their website.
3 Key Steps and Automotive Customer Service Tips to Building Profitable Customer Relationships
Published May 18, 2021
Just because a customer visits your shop more than once doesn’t necessarily mean they’re truly “loyal.” Tough words for any shop owner to hear indeed. In general marketing terms, most customers are “Predisposed Customers,” meaning they are predisposed to return based on the outcome of a previous visit. Learn how with the help of Mitchell 1’s award winning Social CRM auto repair marketing software can help keep your customers as loyal as can be with 3 key steps!
Online Review Responses: What Should I Say?
Published June 29, 2021
When your shop receives a positive or even negative comment you might be anxious at first. “What should I say?” There are only so many ways you can say ‘Thank You’ or ‘Sorry you feel that way’. Do I say the same thing every time? Can I just copy/paste a message? How long should my responses be if I do respond? Fear not, as Mitchell 1 and the SocialCRM is here to help you with a detailed explanation on strategies you can use when you come across those reviews here.
5 Ways Auto Shop Marketing Has Become More Important Than Ever – Part 1
Published August 16, 2021
Unfortunately not every auto repair shop has the benefit of services like SocialCRM auto repair marketing available in-house. But our team has identified five ways marketing can help your shop enhance customer engagement and bring in more business and we’re going to share them with you in this five-part blog series…here is part 1!
5 Ways Auto Shop Marketing Has Become More Important Than Ever – Part 2
Published August 30, 2021
Unfortunately not every auto repair shop has the benefit of services like SocialCRM auto repair marketing available in-house. But our team has identified five ways marketing can help your shop enhance customer engagement and bring in more business and we’re going to share them with you in this five-part blog series…here is part 2!
How E-mail and Text Marketing Can Increase Your Auto Shop’s Profits
Published August 30, 2021
There are many factors that impact being a profitable automotive shop, such as; providing great service, having the correct tools, and the right staff and always analyzing your competition just to name a few. But, one of the most impactful and possibly best ways to build a profitable business is to simply focus on your customer’s needs and your shop’s communication strategies. Learn how Mitchell 1’s SocialCRM auto repair marketing can help in this blog.
5 Ways Auto Shop Marketing Has Become More Important Than Ever – Part 3
Published September 13, 2021
Unfortunately not every auto repair shop has the benefit of services like SocialCRM auto repair marketing available in-house. But our team has identified five ways marketing can help your shop enhance customer engagement and bring in more business and we’re going to share them with you in this five-part blog series…here is part 3!
5 Ways Auto Shop Marketing Has Become More Important Than Ever – Part 4
Published September 27, 2021
Unfortunately not every auto repair shop has the benefit of services like SocialCRM auto repair marketing available in-house. But our team has identified five ways marketing can help your shop enhance customer engagement and bring in more business and we’re going to share them with you in this five-part blog series…here is part 4!
5 Ways Auto Shop Marketing Has Become More Important Than Ever – Part 5
Published October 11, 2021
Unfortunately not every auto repair shop has the benefit of services like SocialCRM auto repair marketing available in-house. But our team has identified five ways marketing can help your shop enhance customer engagement and bring in more business and we’re going to share them with you in this five-part blog series…here is part 5!
What Are Verified Reviews and Why Are They Better?
Published October 18, 2021
Do you know how most consumers go about finding a new automotive repair shop? The latest SureCritic survey asks consumers about the influence of consumer reviews on that process. What if we told you 90% of consumers rely on consumer reviews when deciding where to service their vehicle – would that matter to your business success? You better believe it! This three-part blog post will explore what your online review reputation may be saying to your potential customers and how to take control of the message.
5 Ways to Make the Most of Your SocialCRM Dashboard
Published November 1, 2021
Marketing and promoting your auto repair shop can be quite a daunting task at first glance, but even small and manageable steps can make a large positive impact on your shop’s business. Here are 5 easy tips that can help you take your shop’s marketing efforts from 1st gear to 5th in record time!
Responding to Reviews — Why it Matters
Published November 5, 2021
Do you know how most consumers go about finding a new automotive repair shop? The latest SureCritic survey asks consumers about the influence of consumer reviews on that process. What if we told you 90% of consumers rely on consumer reviews when deciding where to service their vehicle – would that matter to your business success? You better believe it! This three-part blog post will explore what your online review reputation may be saying to your potential customers and how to take control of the message.
How to Maximize Your Review Marketing Opportunity
Published November 22, 2021
Do you know how most consumers go about finding a new automotive repair shop? The latest SureCritic survey asks consumers about the influence of consumer reviews on that process. What if we told you 90% of consumers rely on consumer reviews when deciding where to service their vehicle – would that matter to your business success? You better believe it! This three-part blog post will explore what your online review reputation may be saying to your potential customers and how to take control of the message.
ASK THE EXPERT: Changing Customer Expectations
Published November 29, 2021
Communicating with customers has never been easier – or more complex at the same time. But with new technologies, your shop can communicate clearly, more efficiently and well within the legal parameters. Our own Marcus Mackell, product marketing manager for SocialCRM recently spoke with MotorAge and dove into the way’s customer communication tactics have changed, and how communication will look in the future; including some guidelines and best practices for shops to follow and look for.
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