At Mitchell 1, the strength of our SocialCRM program comes from more than the tools we provide, it comes from the people behind them. Our agents are the partners who help shop owners improve customer communication, increase online engagement, and build long‑lasting trust. As part of our new Meet Your Agent monthly series, we’re excited to introduce you to the experts who support your shop’s success from behind the scenes.
This month, we’re spotlighting Chandlar Duff, a SocialCRM Support Agent whose communication background, passion for helping others, and genuine understanding of shop life make her an invaluable resource for our customers.
Spotlight on Chandlar
Chandlar’s professional journey is as dynamic as her personality. Born and raised in Detroit and later a collegiate volleyball athlete at USC, she brings the discipline of sports and the clarity of a communications background into her work with SocialCRM customers. Today, she channels that energy into helping auto repair shops strengthen their digital presence and customer relationships.
In the full video interview, Chandlar opens up about everything from her love for coaching volleyball to her foodie adventures, like discovering the magic of melt‑in‑your‑mouth Otoro sushi. But what really stands out is how deeply she cares about helping shop owners thrive.
Watch the full interview below!
Interview Highlights
Here’s a quick look at some of the most impactful moments from Chandlar’s conversation:
The Unique Grit of Shop Owners
Chandlar talks honestly about what she appreciates most about working with auto repair professionals: their authenticity. Whether a shop owner answers the phone from under the hood or pauses mid-job to reconnect later, she sees their dedication. Their passion for problem-solving and serving their customers is what drives her to support them with equal commitment.
Why Website Personalization Matters
One of the first things Chandlar focuses on when working with a shop is helping them define their core identity online though their website. She explains how aligning a shop’s branding, services, and specialties creates a website that feels personal, not generic. That authenticity helps customers feel more connected and confident when choosing where to take their vehicle.
The Power of Online Scheduling
Chandlar shares a compelling story about a shop that relied on a handwritten scheduling book and struggled with missed or limited appointment opportunities. After turning on Online Appointments through SocialCRM, their appointment volume doubled. Customers loved the 24/7 convenience, and the shop gained more control and efficiency.
Her message is clear: modern customers want easy digital options, and shops that embrace online scheduling see real results.
Reviews Build Visibility and Trust
Chandlar emphasizes the importance of consistently asking for reviews. It’s one of the simplest yet most impactful ways for shops to boost visibility and support customer trust, something that’s increasingly important in today’s competitive landscape.
SocialCRM in Three Words:
Teamwork. Simplicity. Communication. For Chandlar, these aren’t just descriptors, they’re daily practice. SocialCRM simplifies marketing for shops, strengthens communication with customers, and fosters a strong partnership built on shared goals.
🎥 Watch Chandlar’s full interview
Key Takeaways
Chandlar’s story is a great reminder that marketing success isn’t just about technology; it’s about people, partnership, and practical tools that support real‐world shop workflows. Here are a few takeaways to keep in mind:
- Personalization is essential. Customers expect communication and online experiences that feel tailored and genuine.
- Convenience wins. Online scheduling can dramatically increase appointments, and customers already prefer it.
- Reviews matter. They strengthen a shop’s reputation, boost search visibility, and influence customer decisions.
- SocialCRM is simple, powerful, and supported by real people, like Chandlar, who genuinely care about helping shops succeed.
Ready to grow your shop’s online presence?
- Request a Free Marketing Assessment call us at: 855-307-8706
- Book a SocialCRM Demo to see how Mitchell 1 can help improve customer engagement, scheduling, and retention for your shop.
