It’s Time to Plan for Fall Car Care Month!

It’s Time to Plan for Fall Car Care Month!

Free resources available to help shops plan their own celebration —
and bring customers in for some pre-winter automotive pampering!

Summer is almost a memory now and fall is around the corner. That means it’s time for folks to be “car care aware” and think about winterizing their vehicles. In fact, October is National Car Care Month, supported by the Car Care Council to bring attention to the importance of car care and preventative maintenance.

What better time to host a free car care event to help your customers get their vehicles in shape for the cold weather ahead, so they avoid automotive headaches and maybe even an emergency breakdown later.

Start planning now! The Car Care Council provides lots of great resources for shops to help you plan and promote your own National Car Care Month events. Here are just a few of their materials – most of them are free:

  • Free posters and other materials available in the Online Car Care Catalog
  • Free Industry Toolkit that includes information about how to host an event, press release templates, “Be Car Care Aware” logos, order forms for the brand new “Car Care Guide,” online banner files you can post on your website, and much more!
  • “Be Car Care Aware” Point-of-Sale (POS) Starter Kit

Check out the Car Care Aware website  to get all the info you need to plan your celebration of Fall Car Care Month. It’s a great excuse for new and existing customers to bring their vehicles to your shop in October for some automotive pampering as they prepare for winter driving.

About the Author

Jill Schafer

Jill Schafer is the Marketing Communication Manager at Mitchell 1 and has over 20 years of marketing experience with high-technology organizations, including over 10 years in the automotive information industry.