Mitchell 1 to Host Free Shop Marketing Webinar

Marketing Services, Webinar

Attendees to learn the secrets of effective customer review management

SAN DIEGO, Calif. – Sept. 23, 2024   Mitchell 1 will host a free webinar on Wednesday, Oct. 2 at 11 a.m. PST/ 2 p.m. EST where they’ll reveal proven online strategies for auto shop marketing success. The webinar, “Accelerate Business Growth with Exceptional Customer Experiences,” will highlight the importance of customer review management for auto shops looking to attract new business. Registration is now open at https://tinyurl.com/26tsxseb.

“In any business, customer reviews are like gold. They can mean the difference between a business that thrives and one that fails,” said Marcus Mackell, director of Mitchell 1’s SocialCRM shop marketing services. “But it’s not just about receiving customer reviews – it’s about paying attention to what customers are saying and effectively responding to their reviews, whether the feedback is positive or negative.”

As the host, Mackell will demonstrate how SocialCRM simplifies review management with timely notifications though Mitchell 1’s Manager SE shop management system. He will be joined by co-hosts Tim Fioroto, COO/co-founder of SureCritic™ review services; Ric Morin, owner of Motorcar Alternatives; and Alec Bartley, Mitchell 1 marketing support agent.

During the webinar, attendees will learn how to:

  • Effortlessly capture and respond to customer reviews
  • Save time by automating suggested review responses
  • Optimize their online presence to help grow your business
  • Increase revenue through targeted social media engagement

“Mitchell 1 is always looking for ways to help shops stay ahead of the game,” Marcus said. “Given how crucial reviews are and how busy shops can get, it was essential that we create tools that allow shops to manage those review quickly and easily.”

Among the highlights will be the Google ReScore® feature, which is available through SocialCRM’s premium LocalSearch service. The feature enables shops to respond to Google reviews directly from their SureCritic dashboard and transform those not-so-great customer reviews into positive customer experiences.

SocialCRM marketing services automate auto repair shop marketing, reputation management, social media and customer communication efforts to help retain existing customers and acquire new ones. Services include state-of-the-art shop marketing tools including targeted promotions, mobile-friendly email campaigns, verified customer reviews, professional website development, internet search optimization, social media marketing services and Google Ad campaigns. Customers are assigned a SocialCRM support agent dedicated to making sure their shop gets maximum results. For more information, visit www.mitchell1.com/socialcrm.

For more information about Mitchell 1, visit mitchell1.com, call (888) 724-6742, or locate an independent sales consultant at www.mitchellrep.com.

About Mitchell 1:

As a member of the Snap-on® Total Shop Solutions brand family, Mitchell 1 has been a leading provider of repair information solutions to the motor vehicle industry for more than 100 years. Mitchell 1 offers a complete line of integrated repair software and services, including vehicle repair information, business management and shop marketing services, to help automotive and commercial truck professionals improve productivity and profitability. For more information, visit the company’s website at mitchell1.com.