Mitchell 1 Improves Productivity Solutions with Built-in Text Messaging

Mitchell 1 continues to enhance its industry-leading auto repair shop productivity solutions by introducing text messaging features in its Manager SE shop management system and SocialCRM shop marketing products.

“We’ve seen the popularity of text messaging grow in recent years to where it has become a key communication method, so Mitchell 1 responded to our customers’ requests to incorporate a text messaging feature into our Manager SE shop management system and SocialCRM products,” said Ben Johnson, director of product management, Mitchell 1. “With this new feature, automotive repair shops can easily connect with their customers before, during and after the service or repair.”

The new text messaging feature in SocialCRM gives shops the option of using automated text messages to remind customers about upcoming appointments and also to send a thank-you after the appointment, with an invitation and link to write a review about the shop. The text messaging feature streamlines customer communication efforts with outgoing texts and email notification of text responses from customers that the shop can respond to directly from the SocialCRM dashboard.

The latest release of Manager SE (version 7.5) introduces a new MessageCenter option with integrated two-way texting. Shops have the choice of building their own text templates for orders, appointments and revisions, or writing “on-the-fly” text messages to customers when needed.

Additional enhancements in version 7.5 of Manager SE include:

Built-in Oil Change Sticker Printing:  For the first time, users can now customize and manage the oil change sticker printing process inside Manager SE, from printing the oil change reminder sticker through setting the customer’s next appointment.

Expanded Report Options: Manager SE offers a variety of additional high-value reports to help shops in a number of different aspects of the business:

  • Client – customer birthdays, possible customer duplicates
  • Accounting – invoice income distribution, category profit – custom list
  • Management – sub estimates by date range (revisions)
  • Inventory – detailed inventory, tire physical count, tire sales summary by date range, etc.
  • Follow up – export recommendations by date range
  • Tech worksheet – technician worksheet with history

For more information about Mitchell 1, visit, call (888) 724-6742, or locate an independent sales consultant at


Posted in: