About Mitchell 1
A Century of Innovation and Still Accelerating
Mitchell 1 was founded on a simple idea: people need information to fix cars effectively. That was true in 1918 when the company began, and it remains true today.
For over a century, Mitchell 1 has led the way in providing information solutions that simplify tasks for automotive professionals, making their jobs easier. As the industry and technology have evolved, so have Mitchell 1’s products.
The renowned Mitchell Manuals paved the way for our industry-leading software and services, empowering independent repair shop owners to work more efficiently — from the moment a customer arrives to the final invoice and beyond. Our solutions include:
- Repair Information — ProDemand® optimized with SureTrack® helps auto repair technicians save time with complete OEM repair information, estimating and exclusive real-world knowledge delivered in a single lookup.
- Shop Management — Manager™ SE is a complete business management solution that tracks shop activity from estimate to invoice, and includes all the tools that shop owners need to manage their business operations, customer service and repairs more profitably.
- Shop Marketing — SocialCRM delivers powerful loyalty marketing services like targeted promotions, verified customer reviews and social media and email marketing campaigns to help auto repair shops retain current customers and acquire new ones to build their businesses.
- Commercial Truck — TruckSeries is the only comprehensive repair information software suite of its kind available for Class 4-8 trucks, delivering a one-stop, single log-in, all-makes data resource with scalable wiring diagrams, digital pictures, DTC-to-diagnostics, and so much more, all delivered in seconds.
We have maintained a leadership role in this fast-paced industry by staying true to our mission to be a trusted partner to our shop customers.
At Mitchell 1, our customers are at the center of everything we do. We listen and bring solutions to market that truly simplify their tasks and improve efficiency so they can not only fix more cars, but also grow their bottom line. Plus, we’re car people, so we understand the challenges auto repair shops face. And we know that improving efficiency is essential to increasing productivity — and ultimately, profits.
Mitchell 1 is a division of Snap-on® Incorporated, and a member of the Total Shop Solutions family of Snap-on brands.
For more information about Mitchell 1 products and services, browse the company website or call 888-724-6742. Mitchell 1 is located at 16067 Babcock Street, San Diego CA 92127.