SAN DIEGO, Calif, Aug. 11, 2025 – Mitchell 1 has launched a new Review Insights feature within its SocialCRM shop marketing services, giving auto repair shops a powerful way to analyze and act on customer feedback from major review platforms.
Powered by SureCritic® verified review services, this enhancement offers a snapshot of customer sentiment – designed to help shops improve performance, elevate customer service and build stronger relationships. The feature is available with SocialCRM’s premium LocalSearch services.
“With Review Insights, we’re putting data to work for our shop marketing customers,” said Marcus Mackell, director of SocialCRM marketing services at Mitchell 1. “This powerful new feature removes the guesswork from customer feedback by revealing key trends and providing clear, actionable recommendations to enhance the customer experience and drive business growth. It’s not just about reviews – it’s about turning feedback into transformation.”
The SureCritic Review Summary Dashboard compiles reviews from SureCritic, Google, Facebook and other platforms, delivering key highlights and opportunities pulled from the last 90 days of feedback. The dashboard refreshes every 30 days to provide current, relevant data for shop owners and service managers.
Key features of the Review Insights Dashboard:
- Review Highlights Tiles – Summarizes top review themes using actual customer feedback across multiple platforms.
- AI-Powered Summaries – Uses advanced AI to highlight what is working well and spotlight areas for improvement, all in a visual tile format.
- Actionable Insights “Toolbox” – Offers practical strategies and step-by-step guidance for improving customer service, staff training and shop operations.
- Employee-Level Feedback Mapping – Links reviews to individual employees to support recognition, accountability and coaching efforts.
- Automatic 30-Day Refresh Cycle – Ensures shop performance data and insights are always up to date.
Business benefits:
- Reinforces what’s working well from the customer’s perspective
- Quickly pinpoints areas that need attention or improvement
- Provides deeper insight into employee performance and service quality
- Supports confident, data-driven decisions based on what customers truly value
For more information about Mitchell 1, visit www.mitchell1.com, call (888) 724-6742, or locate an independent sales consultant at www.mitchellrep.com.
About Mitchell 1:
As a member of the Snap-on® Total Shop Solutions brand family, Mitchell 1 has been a leading provider of repair information solutions to the motor vehicle industry for more than 100 years. Mitchell 1 offers a complete line of integrated repair software and services, including vehicle repair information, business management and shop marketing services, to help automotive and commercial truck professionals improve productivity and profitability. For more information, visit the company’s website at www.mitchell1.com.
Media Contacts:
Janet Dayton
Mitchell 1
858-391-5251
Janet.Dayton@mitchell1.com
Lynn Konsbruck
Maximum Marketing Services
773-547-0488
lkonsbruck@maxmarketing.com
