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        • Repair Information

          PRODEMAND

          For Autos & Light Duty Trucks

          Diagnostic, estimating, OEM repair information and exclusive expert-based fixes delivered together.

          TRUCKSERIES

          For Class 4-8 Trucks

          All-in-one resource for repair information, trouble code procedures and labor estimating tools.

        • Shop Management

          MANAGER SE

          For Autos & Light Duty Trucks

          Business management tools to help you manage every aspect of your shop more efficiently and profitably.

          MANAGER SE TRUCK EDITION

          For Class 4-8 Trucks

          Shop management software designed for independent shops that service medium- to heavy-duty trucks.

        • Shop Marketing

          SOCIALCRM + LOCALSEARCH

          Digital Marketing

          SocialCRM: Retain customers with powerful digital marketing, customer engagement tools and targeted marketing promotions.

          LocalSearch: Attract new customers with a professional website and Google optimization tools to rank higher in search engines.

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          PAID SEARCH

          Attract new business with targeted Google Ads that reach customers actively searching for your services.

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          (888) 724-6742

          16067 Babcock St.
          San Diego, CA 92127

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  • Resources
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          PRODEMAND

          For Autos & Light Duty Trucks

          Automotive repair, diagnostic and estimating information.

          TRUCKSERIES

          For Class 4-8 Trucks

          Repair information, trouble code procedures and labor estimating.

          MANAGER SE

          For Autos & Light Duty Trucks

          Business management tools that improve shop efficiency & profitability.

        • Library

          SOCIALCRM

          Marketing Resource Library

          Shop marketing templates and resources to promote your business.

          Toolkit

          Marketing Materials

            • Videos/Demos
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          Referrals

          Refer a friend to receive 1 month free towards your subscription.

          API Request

          Request a 3rd-party integration for ProDemand or TruckSeries.

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        • News/Blog

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        • ShopConnection

          BLOGS & INSIGHT

          Explore the latest articles from Mitchell 1's subject-matter experts and guest bloggers, providing valuable insights and practical tips.

        • SureTrack

          REAL FIXES

          Dealing with a tricky issue? Access expert knowledge derived from over 1 billion professional repair records.

          COMMUNITY

          Connect with thousands of professional technicians who are experiencing the same issues as you are.

  • About Us
        • Our Story

          ABOUT MITCHELL 1

          OUR HISTORY

          For more than a century, we've remained true to our mission: to be a trusted partner to our shop customers.

        • Testimonials

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          Hear firsthand how our solutions have helped customers improve shop efficiency and profitability.

        • Careers

          JOIN OUR TEAM

          Join Mitchell 1 and become part of a team dedicated to providing shops with tools they need to succeed.

SocialCRM Subscription Policy

Custom Body Text Policy:

SocialCRM Custom Body Text requests are subject to denial or editing if they contain any of the following:

  • Advertising – Information promoting, or linking to, 3rd party marketing companies, firms or programs.
  • Out of scope – Information that may redirect, or take away from, the overall value and benefit of SocialCRM.
  • Profanity – Profane words, or words that may not be profane but are written in such a context as to have a profane or derogatory meaning.
  • Impersonation – Content promoting yourself as another business or company.
  • Offensive Content – Disparaging content that targets specific competitors, groups, or individuals.
  • Content that violates any laws of the United States.
Cover Art Update Policy:
  • Mitchell 1 provides a Standard Postcard Cover Art rotation that automatically changes the cover art graphic throughout the year.
  • For customers requesting Custom Cover Art templates – Customers are allowed 4 template changes a year (seasonal).
  • For images not in the Mitchell 1 library, the customer will need to supply special images for custom cover art.
  • Cover art changes beyond four (4) Cover Art changes per year will be charged at $150 each.
Coupon Changes Policy:
  • Mitchell 1 provides Standard Coupon Changes at no additional cost. Standard Coupons are created without a graphic artist’s intervention using the existing CRM setup interface. Customers are allowed 4 template changes a year (seasonal).
  • Mitchell 1 provides Custom Coupon Library Templates. These templates allow changes to the price and offer text, but template graphic format and color will remain static. Customers are allowed 4 Custom Coupon Template changes a year (seasonal).
  • Coupon changes beyond four (4) Stand Coupon Changes, or four (4) Custom Templates changes per year will be charged at $150 each.
Website Change Request Policy:
  • Mitchell 1 provides you with a customizable Website template and allows you to request certain changes outlined below.
  • Website templates are only available to select once. Once the site is created you cannot change the template.
  • Mitchell 1 will update the customizable elements of your Website template, to include:
    • Website body text – this is the text located in the body of each webpage template including: About Us, Services, Hours, Address, Contact Us.
    • Website “slider” images – these are the images located in the “slider” section of each webpage (scrolling or static images depending on the template selected).
    • Website coupon images – SocialCRM standard coupon images, SocialCRM custom coupon images (postcard subscribers only), or coupon images provided by the shop (5 images maximum).
    • Business and additional affiliate logos – We will use your current SocialCRM business logo and add/edit affiliate logos, if images are provided.
We are unable to add the below elements:
  • Music
  • Video
  • Domain-based email account
Website Change Request Frequency:
  • Mitchell 1 will accept website change requests once every 2 months, 6 website changes every 12 months. (After the custom site is LIVE).
  • Change requests will be done through your dedicated SocialCRM agent (email or phone call).
3rd Party Website Plug-in Guidelines
  • Requirements: Customer must provide required code(s), access key(s), etc. or a copy of a current invoice to verify relationship with 3rd party plugin vendor (i.e., subscription-based services).
  • Compatibility: All 3rd party plugins must be tested by our web design team. We cannot guarantee 3rd party plugin compatibility.
  • Stability: Mitchell 1 is not responsible if a 3rd party plugin disables, disrupts or decreases website performance or access. (3rd party plugin will be removed. Future updates must be tested and also count as change.)
  • Visual Presentation: Limits on template space, color scheme and dimensions will affect how the 3rd party plug-in renders on the website.
Mitchell1 Website 3rd Party Google Ads/ Google Analytics Policy & Guidelines
  • Mitchell 1 will implement, at a customer’s request, 3rd party Google Ads/Google Analytics gtag codes on a customer website
  • Mitchell 1 is not responsible for 3rd party Google Ads/Google Analytics gtag codes that do not work properly and/or conflicts with existing Mitchell 1 approved Google Ads/Google Analytics gtags codes already on websites.
  • Mitchell 1 will not alter and/or reconfigure any element on our websites to conform to a 3rd party Google Ads/Google Analytics request, i.e., altering the website’s appointment form/ contact form
  • Mitchell 1 will create, per request of the customer, a simple landing page for the purposes of 3rd party Google Ads/Google Analytics tracking
  • Mitchell 1 will not alter/manipulate the call tracking numbers on the website for 3rd party Google Ads/Google Analytics functions
Content Copyright and Licensing:
  • Mitchell 1 will only accept content that meets one of the following copyright conditions:
    • Own work: You own all rights to the image, usually meaning that you created it entirely yourself. In case of a photograph or screenshot, you must also own the copyright for all copyright-protected items that appear in it.
    • Freely licensed: You can prove that the copyright holder has released the image under an acceptable free license. Note that images that are licensed for use only on Wikipedia, or only for non-commercial or educational use, or under a license that doesn’t allow for the creation of modified/derived works, are unsuitable. (example, see below for details) When in doubt, do not upload copyrighted images.
    • Public domain: You can prove that the image is in the public domain, i.e. free of all copyrights. (example, see below for details)
    • Fair use: You believe that the image meets the special conditions for non-free content, which exceptionally allow the use of unlicensed material, and you can provide an explicit non-free use rationale explaining why and how you intend to use it.
    • Purchased Usage Rights Licenses: You can prove the image was purchased from a stock image company (ex: iStockPhoto, Shutterstock, etc) and you have the rights to use it specifically for your commercial use.
Email Matching Policy:
  • Email addresses acquired by Mitchell 1’s email matching service will be used for SocialCRM email communications only.
  • Email addresses acquired by Mitchell 1’s email matching service will not be imported into your point of sale system or any other system used to generate email communications.
  • A list of email addresses acquired by Mitchell 1’s email matching service is available to be purchased at an additional cost; pricing will vary.
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16067 Babcock St.
San Diego, CA 92127

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Thank you

Thank you for notifying us of suspected unauthorized use and/or access to Mitchell 1 products. Your information will remain confidential. A representative from Mitchell 1 may contact you to gather additional details about the reported piracy activity. Should you have any questions, or wish to add additional information, please email antipiracyteam@mitchell1.com.

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Your upgrade request for Accounting Link has been received. A Customer Service agent will contact you shortly.

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Thank you for contacting Mitchell 1 to discuss data integration opportunities. Clients who meet the requirements will be contacted to discuss a potential opportunity.

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We’ve received your request for a call back. A Customer Service Agent will contact you within 1 business day.

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We’ve received your request for assistance with your Mitchell 1 account. A Customer Service Agent will contact you within 1 business day.

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Thank you for your interest in SocialCRM.

Your request has been submitted.

You will receive a copy of the information you submitted at the email address provided.

If you have an issue that requires immediate assistance, call us at 1-888-724-6742.

Thank you

We have received the information for your business website from SocialCRM LocalSearch.

Your SocialCRM support agent will contact you within 5 business days to take the next step in creating your new website.

If you have any questions, please call 888-724-6742 – Option 5.

Thank you for being a SocialCRM customer!

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Thank you for your interest in Mitchell 1 products. A Customer Service Agent will contact you within 1 business day.

Thank you

Your request has been sent.

A Product Content Support agent will respond normally within one business day or sooner.

If you have an issue that cannot be addressed by email or requires immediate assistance, please call our Product Support department at .888.724.6742 and select option 4.

Thank you for choosing Mitchell 1

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Your response has been received. If you have any further questions or require additional assistance, please contact Customer Care by calling 888.724.6742.

Thank you

Thank you for your interest in Mitchell 1’s SocialCRM solution.

A product specialist will contact you within 1 business day to show you the features and benefits of our shop marketing solution.

In the meantime, check out our ShopConnection Blogs for great time-saving tips and tricks!

Thank you

Thank you for submitting your feedback to the Software Development Team. All submitted feedback is reviewed. If our software development team has any questions, we may contact
you to get additional information.

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Please allow 30 business days for your request to be processed.

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Your Target Market Request form has been sent. Your SocialCRM support agent will contact you to discuss any specifics, if needed.

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We’ve received your request for technical support. A Technical Support Specialist will contact you within 1 business day.

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A Product Trainer will contact you within two business days to schedule a one-on-one training session.

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Your details have been successfully submitted!

Light Duty Automotive – Website UI Integration – ProDemand Estimator

ProDemand Light Duty Automotive has the following mechanisms for application-level integration with our repair content: (Labor, Parts, Fluids, and Maintenance) Your users can launch the ProDemand Light Duty UI sub-sections, assuming they already have an active subscription.

  • The ‘Website UI Integration’ is a self-contained sub-section of the ProDemand interface designed to provide access to specific subsets of repair content, such as the ‘Parts/Labor’ guide. This includes tabs for Labor, Parts, Maintenance, and Fluids, each containing information like cost, labor hours, and part numbers.
  • With this feature, users can select a collection of parts and labor items from the ProDemand interface, which are then returned to the calling program.
  • This mechanism allows users to pass specific vehicle identifiers, such as the VIN, ACES ID, or YMMSE qualifiers, to the ProDemand interface.
  • Using this mechanism, an invoking application can display the UI intent, enable the user to view and select content, and transfer content back to the invoking application
  • TAPE (transfer application public extension) is a workflow that gets you a token, which you then present to the Secure Intents website to consume the intents.
  • Intents do not display the full ProDemand interface; a screenshot of the “Parts & Labor” intent is shown below:

Integration lightduty
Integration lightduty

Light Duty – Automotive Website Launcher – ProDemand Complete

Direct Access—Pass-Through (transfer ticket) streamlines access straight into ProDemand. Depending on the configuration, this workflow uses the user/password credentials or an account number. Your users can launch into ProDemand, assuming they already have an active subscription.

  • This allows an invoking application to pass the searchTerm value, VIN, ACES ID, or YMMES vehicle identity and launch the full ProDemand application
  • Allows the end-user to interact with it directly
  • It does not allow any information to be transferred from ProDemand back to the invoking application

api Website Launcher

Medium & Heavy-Duty Truck – Website UI Integration – ProDemand Truck Labor

ProDemand Medium and Heavy-Duty Truck Class 4-8 has the following mechanisms for application-level integration with our repair content: (Labor)

Your users can launch the ProDemand Medium & Heavy-Duty Truck UI sub-sections, assuming they already have an active subscription.

  • The ‘Website UI Integration’ is a self-contained subsection of the ProDemand Truck interface designed to provide access to specific subsets content, such as the ‘Labor’ guide, which contains information on labor hours
  • With this feature, users can select a collection of labor items from the ProDemand Truck interface, which are then returned to the calling program.
  • This mechanism allows users to pass specific vehicle identifiers, such as the VIN and YMM qualifiers, to the ProDemand Truck interface.
  • Using this mechanism, an invoking application can display the UI intent, enable the user to view and select content, and transfer content back to the invoking application
  • TAPE (transfer application public extension) is a workflow that gets you a token, which you then present to the Secure Intents website to consume the intents.
  • Intents, such as the ‘Labor’ intent, are designed for simplicity. They do not display the full ProDemand Truck interface, as shown in the screenshot below:

api Website Integration

api Website Integration

Medium and Heavy-Duty Truck – Class 4-8 Website Launcher – ProDemand Truck Series

Direct Access—Pass-Through (transfer ticket) streamlines access straight into ProDemand Truck. Depending on the configuration, this workflow uses the user/password credentials or an account number. Your users can launch into ProDemand Truck, assuming they already have an active subscription.

  • This allows an invoking application to pass the searchTerm value, VIN, and YMM vehicle identity and launch the full ProDemand Truck application
  • Trouble Code Search Option
  • Allows the end-user to interact with it directly
  • It does not allow any information to be transferred from ProDemand back to the invoking application

api Website Launcher

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