When customers find your shop online, the goal is simple: make it easy for them to book right then and there. The latest enhancements to SocialCRM Book It Now make that possible. With the addition of Incomplete Appointment Booking Recovery and Diagnostics First Scheduling, Mitchell 1 is helping auto repair shops capture more appointments and get them right from the start.
What Is SocialCRM Book It Now?
SocialCRM Book It Now is a premium online scheduling product within Mitchell 1โs shop marketing services. It allows vehicle owners to book appointments directly from a shopโs Google Business Profile at the moment they are searching for service.
Customers can quickly:
- Choose the service they need
- Select a date and time based on real-time availability
- Add the appointment to their calendar
The system integrates with Mitchell 1โs Managerโข SE shop management system, syncing with both Google and shop calendars to keep schedules accurate and up to date.
Whatโs New
Incomplete Appointment Booking Recovery
Not every customer finishes booking an appointment, but now those opportunities do not have to be lost.
When a customer starts the booking process and does not complete it, SocialCRM automatically sends a friendly text reminder to help them return and finish scheduling.
- Recovers missed booking opportunities automatically
- Reduces the need for manual follow-up
- Helps keep bays full with less effort
Shops remain in control and can customize or pause messages as needed. Compliance, including opt-ins, opt-outs and message pacing, is handled automatically.
Diagnostics First Scheduling
With Diagnostics First Scheduling, the booking process starts with the problem, not the service.
Customers describe what is wrong with their vehicle instead of guessing which service to select. This helps shops:
- Reduce misclassified appointments
- Set clearer expectations before the visit
- Improve diagnostic upsell opportunities
- Create more accurate work orders before the vehicle arrives
Built to Convert Searches into Scheduled Work
SocialCRM Book It Now helps shops connect with customers at the exact moment they are ready to book.
Key capabilities include:
- Book Online button on Google Business Profile
- Real-time availability synced with Manager SE
- Customizable booking experience that reflects your shopโs brand
- Mobile-friendly calendar views
- 24/7 scheduling without phone calls
Increased engagement on a shopโs Google Business Profile can also support stronger local SEO, helping shops appear more prominently in search results.
Available Now
Both new features are available today within SocialCRM Book It Now.
To learn more or schedule a demo, visit ย mitchell1.com/socialcrm/bookitnow, contact your SocialCRM support representative, or call 1-888-724-6742 (option 5).







