Timing Is Everything: Use Facebook Insights to Schedule
Your Posts for Maximum Customer Engagement
Okay, so you’ve posted here and there, but did you know that according to Louise Meyers, a social media guru, you should be posting a MINIMUM of three times a week? If you just broke a sweat and said to yourself, “Minimum?…,” don’t fear. You can get away with the minimum; just make each post count. After all, your SocialCRM shop marketing service is already taking care of one of those posts a week. There are a number of ways to maximize the effectiveness of each post, but of these, timing is often most overlooked.
When you take the time to create a special message for your customers, you probably don’t want your efforts to be lost by them missing it. Here’s the trick, and you can find it not only for free but also already within your Facebook business page.
Find what time your customers are online.
STEP 1: Go to your Insights tab from your main business page and select Post Engagement.
STEP 2: You’re there! You can find the time within a specific period where your traffic was highest. This is your sweet spot for selecting the optimal time to post.
Take it a step further with Facebook Scheduler.
We know that time away from your bay ultimately can equate to fewer cars being serviced. So streamline your posting process and schedule your posts ahead of time. Using this easy-to-use publishing tool in Facebook allows you to relieve the stress of having what might seem like a daunting task looming over your head each day.
- On your business page interface, select the “Publishing Tools” tab.
- Click Create and post away!
- Select the down arrow beside “Publish” and select Schedule.
- Using your Insights Engagement Traffic, choose the date and time when your customers are online.
Reach Beyond Facebook
Creating valuable content that is strategically timed is a great way to reach your customers. It allows you to not only sell but also establish your credibility, engage and build lasting relationships with each of your current and prospective customers. Although social media is a great avenue, it is not the only way to communicate.
SocialCRM and the skilled agents behind it help you attack from all angles, helping you break through the clutter. Reaching your customers through many channels, like email, review management, and direct mail not only extends your reach to new and existing customers, but it also reinforces your brand.
Read more:
- Hootsuite: The Best Time to Post on Facebook, Twitter, and Instagram
- Facebook: Using Page Insights
- Constant Contact: Find the Best Time and Content to Post on Facebook with Facebook Insights
- Louise Meyers: https://louisem.com/144557/often-post-social-media