With so many ways to communicate with your customers—phone calls, paid ads, text messages and many more—it might surprise you to know that email actually remains one of the most effective means of communicating with your customers. Not only are emails effective, but your customers actually like them! 86% of consumers claim they like to receive promotional emails from companies they do business with on a monthly basis.
That being said, email can be tricky, and it’s important to have a good email system in place. If you’re using a manual process or even a do-it-yourself email application, you may open up your auto repair business to lost efficiency because of extra time and man-power spent on writing, designing and coordinating the emails. It’s also easy to overlook opportunities where communications could be sent to either make another sale or nurture a customer relationship. So what’s the solution?
Get some help! Using a service provider like the 1 SocialCRM automated email marketing service can facilitate this process strategically and professionally. With the increased sales, you can offset the cost of outsourcing this important task
You may be asking yourself, “What is the service provider doing that I am not?” Overall, automated email services (more specifically SocialCRM) provide value by optimizing emails to ensure the following:
- Accessibility: Emails are reaching your customers regardless of what device they are using.
- Responsiveness: They have responsive design that can translate to the dimensions/size of the device your customer is using, assuring no important information is lost.
- Validation: Your messages don’t get marked as spam. Getting marked as spam affects how your future communications are handled and can classify you as an unreliable source in general.
- Targeted: Your messages are delivered to the right segment of customers at the proper times they should be delivered.
- Strategic: Your messages are professionally crafted and strategically targeted to increase sales and customer retention.
Learn more about the features below the image.
Features
To achieve the goal of optimizing emails, automotive automated email service providers can connect to your customers for you with these catchy tactics. (These are specific to SocialCRM.)
Smart Customer Emails
Smart emails are emails that are sent automatically and strategically to your customers based on information, such as mileage and previous visits, that is pulled from an auto repair shop management system. These triggered emails could be sent to welcome a new customer, thank a customer for a visit, say hello to a customer you haven’t seen in a while and send maintenance reminders that are based off of projected mileage.
Email Matching
Don’t let new customer’s email addresses slip through the cracks. They are the precious keys to marketing your services. SocialCRM’s email matching matches your database to catch any new email addresses that you haven’t collected yet, automatically triggering a welcome message that includes the customer’s personal vehicle history site on OwnerAutoSite.
Promotional Emails
Draw back the bow and aim it directly at your target because 58% of all revenue is generated by segmented and targeted emails. SocialCRM does this by creating custom, advanced segmentations based on industry experience and targeting the promotions to customers that are at specific stages of their service.
Simple Customer Actions
Make it super simple for your customers to do business with you and talk you up. SocialCRM, for instance, sends emails that allow customers to easily make that next appointment or give you a review that can boost your visibility online, making your business more findable by other potential customers.
For more blogs about email marketing and other auto shop marketing topics, visit us in our ShopConnection blog center.