The Liquor Store Model for Business Marketing Success
Ran across a great article from the folks at MarketingProfs and wanted to share with you because it’s an excellent way to explain the unique marketing niche & opportunties available to small businesses.
If you run a small business, you have a competitive advantage that may be as obvious as the nose on your face. An American Express 2011 survey found that 75% of customers think they get better service at small businesses, and an overwhelming majority say small local businesses are key to their local economy. The conclusion: at least three-quarters of your customers want that “small business” feeling.