What Your Customers
Want to Tell You…
But Don’t

Auto shop owners and managers:
Join us for a free webinar series and learn firsthand what actual customers think about the auto repair experience.

Wouldn’t it be great if your customers told you exactly what they like and don’t like about your shop?

Unfortunately, even your best customers typically stay silent, because no one likes uncomfortable conversations.

This complimentary 3-part online event — brought to you by Elite and Mitchell 1 — will give you insights you might never get anywhere else! Recognized industry expert Bob Cooper will lead the sessions, guiding you toward practical ways you can increase customer engagement, business and profits.


The 90-minute sessions will be offered live at 10:00 a.m. Pacific (1:00 p.m. Eastern)
    • October 6, 2020
    • October 13, 2020
    • October 20, 2020
  • Register Now

Why Attend?

We’re bringing together auto repair customers and shop owners to give you the inside scoop on how to deliver a repair experience that delights customers and helps you grow your business! You’ll take away strategies to implement immediately to improve your bottom line.

Sessions 1 & 2

Customer Panel – Learn from your ideal auto repair customers: Vehicle owners who drive a lot, can afford to take good care of their vehicles, and understand the value in dealing with a reputable shop. Here are just a few topics they’ll be covering:
  • What they like and don’t like about their auto repair shop’s advertising
  • What they REALLY look for in reviews (you may be surprised!)
  • What causes first-time customers to put up their antennae and be on the defense
  • What they like and don’t like to see in the service recommendation process
  • The impact of pricing, and why they might call other shops to validate your pricing
  • And MUCH more – including the opportunity to participate in a Q&A session!

To ensure you can put into practice all you learn in these two eye-opening sessions, for our third session we’re bringing in a panel of America’s top shop owners and trainers. They’ll give you a plan that outlines every step you need to take, and the most important items to implement so that your shop benefits as much as possible from the customer panel.

Session 3

Shop Owner & Industry Expert Panel – Get a step-by-step action plan to apply the knowledge provided by the customer panel:
  • Insights from some of the industry’s top shop owners and trainers in the U.S
  • How to identify and prioritize needed improvements
  • How to implement change in your shop
  • How to turn your new-found knowledge into profits
  • A Gift to the Industry!

    This event will be unlike any other — an industry first! The impact it will have on your business will be nothing short of amazing. And it’s all available at no charge – our gift to you! Space is limited, so register today to ensure you don’t miss this incredible opportunity.
  • Register Now

Meet Your Host:

Bob Cooper
President, Elite

Bob Cooper has functioned as a business developer, owner and operator of some of the most successful auto repair shops in North America. Since then, he has become the founder and president of Elite, an international company that specializes in supporting those in the auto service industry. He has been nominated for entry into “Who’s Who in American Business,” he is a member of the prestigious National Speakers Association and he is one of the nation’s leading authorities on both personal and career success.

Headquartered in San Diego, California, Mitchell 1 has been a leading provider of repair information solutions to the motor vehicle industry for more than 100 years. Mitchell 1 offers a complete line of integrated repair shop software and services to help automotive and commercial truck professionals improve productivity and profitability. For more information about Mitchell 1 products and services, visit the company’s website at mitchell1.com.