The Problem with Fake Ratings and Reviews

The Problem with Fake Ratings and Reviews




Our SocialCRM customers consistently tell us that one of the most valuable features of the product is our Consumer Review service provided through They mention reasons such “reviews are great word-of-mouth marketing” and that reviews “provide great Internet visibility for my business.”

And although word-of-mouth marketing and Internet visibility are absolutely huge values, customers almost never mention the obvious business credibility provided by our verified reviews. Because we know the business transaction took place between their shop and the consumer, the Review link we send to the consumer uniquely identifies that transaction.  It’s so important for consumers to know they can trust that the person who wrote a review actually received service at the shop.

Read the following article from the SureCritic team about the dark side of not having a credible source for consumer reviewsRead More

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About the Author

Brian Warfield

Brian Warfield is a Senior Product Manager for the Mitchell 1 SocialCRM product line. He has been in the automotive software business for over 20 years and has earned a degree in Marketing from the University of Cincinnati Business College.