The Hidden Value of Consumer Reviews
As the influence of consumer reviews on purchasing decisions continues to grow, there are some less-than-obvious benefits worth your attention. These hidden benefits have great value but are completely free. Now, that’s a good deal.
Here are some tips for getting added value out of your consumer reviews:
- Add your review testimonials to your webpage. Relevant, real-time content helps search engines find your business.
- Content is king and review content is the best content. Because velocity of the reviews collected influences your search visibility, collecting more reviews faster — via phone calls — is pure genius.
- Promote your services in your review responses. Because your response will be read by other consumers, why note take the opportunity to tell them why your business is different, such free Wi-Fi, loaner vehicles, or comfortable waiting area.
- Respond to a few positive reviews. Through your review site service, such as Mitchell 1’s SureCritic, you have the ability to respond to positive reviews by thanking them for their kind comments. It gives your business a personality for anyone reading the reviews later and it nurtures your customer relationships.
For more information on how consumers value reviews, read more…