Marketing: What A Difference 30 Years Makes The 80’s might seem like the Stone Age to some of us, but even then, automotive shops were a bit more advanced than scribbling pictographs on rock walls in order to bring customers in – or so we thought. Back in the day, businesses would market themselves via static […]
In Part 2 of the blog series on gratitude, 
we ask “What if you knew that the consumer standing at the front counter gave you a spectacular review during their last visit and then shared it with all their family and friends on Facebook?”
How Motorcar Makeovers Uses Customer Reviews to Build the Business (Part 2 of a 2-part series) In Part One of this series we met Scott Jacobs, owner of Motorcar Makeovers in Blue Bell, Pennsylvania, and got some insights into how he and his team have achieved an impressive average star rating of 4.93 (out of […]
Happy Birthday to Mitchell 1 SocialCRM! After 10 years of success with helping auto repair businesses improve their marketing efforts while using our SocialCRM service, we would like to say a big Thank You to our customers and to everyone involved at Mitchell 1. Ten Years Ago … We Asked and You Told Us It […]
How Motorcar Makeovers Keeps Its Customers Happy and Coming Back Hint: It starts with great communication with customers (Part 1 of a 2-part series) In a world where reviews can make or break a business, business owners find they are spending more time than ever before on customer service, making sure that their customers are […]
Turn a Service Recommendation into an Email Reminder Service recommendations play a vital role across all stages of the maintenance and repair cycle. From letting a consumer know about a specific service need, through the actual purchase decision, recommendations are vital to the success of any automotive shop. Shops that use the Mitchell 1 SocialCRM […]
Could it really be that easy to create loyal customers – just by saying thank you? According to research by the American Marketing Association, the answer is YES!
The When, How and Why of Responding to Customer Reviews Responding and managing customer reviews might seem like a no-brainer, but when, how and why you respond can have a big impact on your engagement with customers and your shop’s online reputation. Many shop owners have experience with leaving reviews as consumers but may be […]
Is Email Fatigue an Issue? It’s not that consumers are tired of emails, they are tired of emails that aren’t relevant to them. Email remains one the most cost effective ways to reach customers and to drive loyalty. And according to reliable email experts at Return Path, most consumers are not tired of receiving email. Of course, common […]
How to Look Up a Customer Using Your Dynamic Dashboard SocialCRM recently introduced a brand new reporting dashboard to help shop owners access their consumers’ marketing results with a simple click of a button. Here’s a quick run-through on how to look up a consumer using the dashboard. 1. From your Manager SE system, click the […]