• Responding to Reviews — Why it Matters

    Do you know how most consumers go about finding a new automotive repair shop? The latest SureCritic survey asks consumers about the influence of consumer reviews on that process. What if we told you 90% of consumers rely on consumer reviews when deciding where to service their vehicle – would that matter to your business success? You better believe it! This three-part blog post will explore what your online review reputation may be saying to your potential customers and how to take control of the message.

  • What Are Verified Reviews and Why Are They Better?

    Do you know how most consumers go about finding a new automotive repair shop? The latest SureCritic survey asks consumers about the influence of consumer reviews on that process. What if we told you 90% of consumers rely on consumer reviews when deciding where to service their vehicle – would that matter to your business success? You better believe it! This three-part blog post will explore what your online review reputation may be saying to your potential customers and how to take control of the message.

  • Online Review Responses:  What Should I Say?

    When your shop receives a positive or even negative comment you might be anxious at first. “What should I say?”  There are only so many ways you can say ‘Thank You’ or ‘Sorry you feel that way’. Do I say the same thing every time?  Can I just copy/paste a message?  How long should my responses be if I do respond?  Fear not, as Mitchell 1 and the SocialCRM is here to help you with a detailed explanation on strategies you can use when you come across those reviews here.

  • 3 Key Steps and Automotive Customer Service Tips to Building Profitable Customer Relationships

    Just because a customer visits your shop more than once doesn’t necessarily mean they’re truly “loyal.” Tough words for any shop owner to hear indeed.  In general marketing terms, most customers are “Predisposed Customers,” meaning they are predisposed to return based on the outcome of a previous visit. Learn how with the help of Mitchell 1’s award winning Social CRM auto repair marketing software can help keep your customers as loyal as can be with 3 key steps!

  • How to Be a Text Marketing Super Hero

    Marketing Tips from Mitchell 1 SocialCRMThe quote “With great power come great responsibility” has been attributed to everyone from Winston Churchill to Spiderman, and this relationship of power-to-responsibility is certainly true for Texting Marketing Campaigns. The “great power” of text marketing campaigns is made obvious when your customer grants you permission to contact them in the most direct and personal way possible.  And the “great responsibility” starts with the FCC’s requirement to get prior consent before sending automated promotional texts.

    The good news is that Mitchell1 is here to help with some tips on text marketing best practices that will have you texting marketing like a super hero.

  • Meet your Marketing Specialist Support Agent: Chris Rohrer

    The “Meet Your Support Agent” feature provides an inside look at the SocialCRM auto shop marketing service from the support agent’s perspective. Using their expertise within the Automotive field to be part of the business team to enhance the performance of their SocialCRM!  This time we had the opportunity to sit down with Chris Rohrer and obtain his advice to shop shops engage with their customers, obtain new customers and increase retention.