Responding to Reviews — Why it Matters
Do you know how most consumers go about finding a new automotive repair shop? The latest SureCritic survey asks consumers about the influence of consumer reviews on that process. What if we told you 90% of consumers rely on consumer reviews when deciding where to service their vehicle – would that matter to your business success? You better believe it! This three-part blog post will explore what your online review reputation may be saying to your potential customers and how to take control of the message.
Do you know how most consumers go about finding a new automotive repair shop? The latest SureCritic survey asks consumers about the influence of consumer reviews on that process. What if we told you 90% of consumers rely on consumer reviews when deciding where to service their vehicle – would that matter to your business success? You better believe it! This three-part blog post will explore what your online review reputation may be saying to your potential customers and how to take control of the message.
When your shop receives a positive or even negative comment you might be anxious at first. “What should I say?” There are only so many ways you can say ‘Thank You’ or ‘Sorry you feel that way’. Do I say the same thing every time? Can I just copy/paste a message? How long should my responses be if I do respond? Fear not, as Mitchell 1 and the SocialCRM is here to help you with a detailed explanation on strategies you can use when you come across those reviews here.
With so many ways to communicate with your customers—phone calls, paid ads, text messages, email and much more—it might surprise you to know there is another method of communication that can be very effective in helping you engage with your customers.
This blog post is going to focus on how to contact the reviewer, resolve the issues, and go through the ReScore process with the people who have given you a low score. The goal is to help you maintain a good online reputation and get the consumers to return to your shop in the future.
Collecting reviews can be a time-consuming process if you don’t have the right process or service in place to help you. In fact, having a service that automatically solicits Google and Facebook reviews is the best solution.
Encouraging your consumers to write reviews and then staying on top of managing and responding to them can be time-consuming — and daunting. But it doesn’t have to be!
Sharing your coupons on your Business Review Page is a great way to get the word out about your business and bring in new customers.