• Meet your Mitchell 1 Marketing Team Member: Branden Parish

    The “Meet Your Team Member” feature provides an inside look at the SocialCRM auto shop marketing service from the perspective of one of our product experts. In an interview format, they share expertise, insights and best practices to help auto repair shops use digital marketing strategies to gain competitive advantage in their market. This time we had the opportunity to sit down with Branden Parish, one of our newer members of the Mitchell 1 SocialCRM shop marketing team.

  • Branding? Reputation?  It all starts with YOU!!

    When it comes to running your auto repair shop business, the number one focus is marketing YOU, the owner of the business.  That reputation does not start when a customer steps inside the front doors, but it actually begins with the first impression! Learn some proven marketing expert tips in this blog thats all about “YOU”!

  • 5 Ways Auto Repair Shops Can Use SMS Text to Drive Business

    Playing telephone tag can be frustrating for auto repair shops and customers alike, especially when it comes to scheduling appointments or soliciting feedback for vehicle repairs. But with modern technology, the solution today is literally in the palm of your hands.  Learn 5 steps from our own Marketing Experts on how a simple text message is the perfect channel to guarantee a timely response.

  • Best of the Blogs 2021: Auto Shop Marketing Tips

    Marketing can be tricky. It is an ever-evolving and dynamic practice that can make or possibly break a business. New technologies and methodologies are constantly developing and consumers change with these trends; including the way they interact with marketing communication methods. This past year, our SocialCRM auto shop marketing team has been busy blogging away and sharing their marketing wisdom to help your shop gain and retain more customers and ultimately boost sales. Here is a collection of the SocialCRM team’s blog posts from 2021.

  • ASK THE EXPERT: Changing Customer Expectations

    Communicating with customers has never been easier – or more complex at the same time. But with new technologies, your shop can communicate clearly, more efficiently and well within the legal parameters. Our own Marcus Mackell, product marketing manager for SocialCRM recently spoke with MotorAge and dove into the way’s customer communication tactics have changed, and how communication will look in the future; including some guidelines and best practices for shops to follow and look for.

  • Online Review Responses:  What Should I Say?

    When your shop receives a positive or even negative comment you might be anxious at first. “What should I say?”  There are only so many ways you can say ‘Thank You’ or ‘Sorry you feel that way’. Do I say the same thing every time?  Can I just copy/paste a message?  How long should my responses be if I do respond?  Fear not, as Mitchell 1 and the SocialCRM is here to help you with a detailed explanation on strategies you can use when you come across those reviews here.

  • Meet your Marketing Specialist Support Agent: Chris Rohrer

    The “Meet Your Support Agent” feature provides an inside look at the SocialCRM auto shop marketing service from the support agent’s perspective. Using their expertise within the Automotive field to be part of the business team to enhance the performance of their SocialCRM!  This time we had the opportunity to sit down with Chris Rohrer and obtain his advice to shop shops engage with their customers, obtain new customers and increase retention.