• Is Your Website Stuck in The Dark Ages?

    Is Your Website Stuck in The Dark Ages? Whether you are designing a new website, or updating your current one, it’s important to keep current trends in mind. As technology evolves, so do the rules revolving around it. What was cutting edge a few years ago may be outdated now. Remember when DVDs and DVD […]

  • The Problem with Fake Ratings and Reviews

    The Problem with Fake Ratings and Reviews       Our SocialCRM customers consistently tell us that one of the most valuable features of the product is our Consumer Review service provided through SureCritic.com. They mention reasons such “reviews are great word-of-mouth marketing” and that reviews “provide great Internet visibility for my business.” And although […]

  • Is Your Website Promoting Your Competition?

    This may sound like a silly question, but this could be happening to you. It’s all about Brand SEO. What does this have to do with you? Everything, if you value your online reputation. We recently blogged about the importance of Brand SEO — the image that your company presents to the public and the relevance […]

  • Don’t Forget Google+

    Don’t Forget Google+ Does your shop have a Google+ page yet? While Facebook may still have more name recognition, Google+ is quickly catching up with the number of total users and is now recognized as the number two social media site, having already surpassed Twitter. There doesn’t seem to be a consensus among social media […]

  • Creating a Desktop Shortcut for ProDemand Using Google Chrome

    Creating a desktop shortcut for ProDemand using Google Chrome The beauty of this tip is that you can apply it to more than just ProDemand. Feel free to create desktop shortcuts to your favorite websites so they’ll be available on your computer desktop for easy access. 1)      Open Google Chrome. 2)      Navigate to www.ProDemand.com 3)      Select […]

  • 5 Tips for Running an Effective Coupon Campaign

    5 Tips for Running an Effective Coupon Campaign No business owner likes to “give away money.” That’s a fact. And in this economy, every penny counts. So when we mention the word “coupon” to shop owners, we understand why they’re often reluctant to buy into this concept. But, did you know that coupons offer a […]

  • Email Marketing is Still Your Best Value

    Email Marketing is Still Your Best Value Email marketing programs drive customer loyalty, and ultimately more revenue for your business. At Mitchell 1, we’re big fans of email marketing because it’s cost effective and it works. If we can save our customers money by doing fewer postcards and more emails, we think that’s a good […]

  • Meet Your SocialCRM Support Agent: Abagail Brunner (Part 2)

    Meet Your SocialCRM Support Agent: Abagail Brunner (Part 2 of a 2-part series) The “Meet Your SocialCRM Support Agent” blog feature provides an inside look at the SocialCRM service from the support agent’s perspective. They’ll share their expertise, insights and best practices to help auto repair shops use digital marketing strategies to gain a competitive […]

  • Meet Your SocialCRM Support Agent: Abagail Brunner (Part 1)

    Meet Your SocialCRM Support Agent: Abagail Brunner (Part 1 of a 2-part series) Welcome to a new blog feature we’re calling “Meet Your SocialCRM Support Agent.” Because our support agents play such a key role in helping our customers implement successful digital marketing programs, we’re providing an inside look at the SocialCRM service from the […]

  • Your Consumer Reviews Are Now Being Distributed

    Your Consumer Reviews Are Now Being Distributed Consumer Reviews – The Swiss Army Knife of Marketing It’s difficult to overstate the value of collecting consumer reviews for your aftermarket repair shop. The benefits seem almost too good to be true – but they’re not. One of the primary reasons for this exceptional marketing value is that […]