Spring into Action and Get More Out of SocialCRM

auto repair shop marketing ideas for spring

Most of the SocialCRM program features are automated, but there are multiple things you can do to supercharge the effectiveness of your shop’s marketing efforts. Here are a few simple ways to get the most value from your SocialCRM service.

  1. During your customer interactions: 
  • Ask every customer for email addresses and/or verify their email to ensure you have their current one.
  • Make accurate updates on the vehicle mileage for every customer.
  • Add a recommendation entry in Manager SE to cover any work that was not complete.
  • Let every customer know about the email communications being sent to them.
  • Remind them about their personalized vehicle history website (Ownerautosite.com).
  • Display the customer-facing items included in your SocialCRM Welcome Kit.
  • Check for any new consumer review Star Notifications in Manager™ SE. This is the perfect time to thank your customer for their most recent review right at the counter!
  1. Manage your email: 
  • Check your shop’s email inbox regularly for important email notifications related to your service. Those notifications include:
  • Appointment requests, confirmations and reschedule requests
  • Low score review notifications
  • SocialCRM reports (weekly or monthly, depending on your settings)
  • Respond to emails when necessary.
  1. Pay close attention to your consumer reviews and Google: 
  • Claim your Google Local Page.
  • Respond to all of your SureCritic Reviews.
  • Share your positive SureCritic Reviews on Social Media.
  • Address any issues or concerns related to a low score review.
  • Use the ReScore process when necessary.

 

 

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About the Author

Marcus Mackell

Marcus Mackell is a Market Manager for the Mitchell 1 SocialCRM product line. He joined Mitchell in 2004 and has been in the automotive retention marketing business for over 7 years.