• These Customers Made Our Day

    These Customers Made Our Day! Mitchell 1 recently had a special visit from some VIPs. Tom and Pam Ivey from Tysons Auto Specialties in Vienna, Virginia stopped in to meet their SocialCRM agent, Shoshana Elias, and take a tour of our headquarters facility in Poway, California. The Iveys have enjoyed the many marketing services of SocialCRM […]

  • Fixing the Customer Before and After Fixing the Car

    Fixing the Customer Before and After Fixing the Car I’ve often heard shop owners talking about “fixing the customer” before fixing the car. What I think they were saying was that sometimes the customer was “broken” because they had not yet figured out how they were going to manage their busy day without their vehicle. […]

  • Dedicated Support for Customers – That Means You!

    Dedicated Support for Customers – That Means You! Customer support is a very important component to any business. When a customer needs assistance, they want to be able to reach out to someone and get help in a timely & efficient manner. Here in SocialCRM, we use a “dedicated” customer support model. That means we […]

  • How to Chat with Mitchell 1

    How to Chat with Mitchell 1 Have you ever wished you could have a quick chat with someone at Mitchell 1? We understand how busy you are in your auto repair shop, and that sometimes it’s just not possible to stop to make a phone call or send an email in the middle of your […]

  • Shop Management Workshop Set for May in Atlantic City

    First Shop Management Workshop of 2014 Set for May in Atlantic City Every year, just before the holidays, the Mitchell 1 shop management workshop planning team traditionally meets to discuss events for the coming year. We strive to select locations that our customers would enjoy visiting, making certain we secure pleasant accommodations with nice meals […]

  • Important Update: ProDemand Enhancements Include Maintenance Checklist Printing

    Important update: ProDemand Enhancements Include Maintenance Checklist Printing Mitchell 1 is pleased to let you know that with the latest release of ProDemand™, printing capability has been added to the Maintenance module, so you can now print checklists including the mileage, timed interval, and any additional services. In addition to maintenance checklist printing, other enhancements […]

  • Ever Left a Voice Message?

    Ever Left a Voice Message? Have you ever left a voice message on a customer’s home, work and cell phones and then waited, waited, and waited to hear back from them before you can finish the repair? I know, I know, this never happens at your shop, but it’s not surprising to know this is a […]

  • The Future is Looking Bright: Growing DIFM Market Share

    The Future is Looking Bright for Automotive Repair Services Market Research Shows Increasing Demand Not long ago, the U.S. economy was unsustainable and heading toward hard times. There was serious concern about potential bank failures. Unemployment skyrocketed, the stock market began its plunge toward multi-decade lows, and new automobile sales stopped almost entirely. Fast forward […]

  • SureTrack Expert Spotlight – Matt Janisin

    SureTrack Expert Spotlight – Meet Technician and Educator Matt Janisin SureTrack’s Ask the Experts feature gives you access to a community of experts available to help with challenging vehicles that come into your bay.  This month we are highlighting one of our community experts, Matt Janisin. Matt is a highly educated technical instructor who is […]

  • Management Software Users Forum

    Management Software Users Forum Long before social media became popular, Mitchell 1 introduced its Shop Management Users Forum (2004) to assist tech support with training questions from our customers. This allowed support agents to concentrate on technical problems such as PC failures and database issues. Word spread through the aftermarket industry that Mitchell 1 users now had […]