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Keep Your Diesel Exhaust Fluid From Voiding Your Warranty Did you know that using incorrect or contaminated Diesel Exhaust Fluid (DEF) will void your warranty? With the SCR system in today’s trucks, DEF has become an important fluid in our industry, so it’s an important thing to know. How do you keep your warranty intact […]

Is Your Tractor-Trailer Connection Safe and Secure? The very thought of a defective or unreliable tractor-trailer connection is enough to make truck drivers, service professionals and fleet managers shiver. Fleet Equipment Magazine recently ran an excellent article on this important topic: Making Sure Your Tractor-Trailer Connection is Safe, Secure. The article  is filled with practical, detailed information […]

Building Your Business through Good Customer Communication Have you heard the saying, “Fix the customer, not the car?” This comment appeared on Mitchell 1’s automotive shop management forum and it brought home the importance of customer service in the automotive industry. Of course it’s important to fix the car, but if the customer is not […]

When you’re using our ProDemand™ program you may have noticed a Feedback button stuck to the right side of the screen near the scroll bar. Have you ever clicked on it? While there are several ways to contact Mitchell 1 to provide feedback about our products, there are advantages to clicking the Feedback button. The Feedback […]

Behind the Scenes at Mitchell 1: Meet Howard Brown, Manager of Product Content Support Have you ever called the Product Content Support (PCS) team at Mitchell 1 to get help researching a difficult repair? If you haven’t, we’re glad you’re reading this blog post, because we’re going to give you some great information about this […]

Meet the New QuickBooks Integrator This week, Mitchell 1 announced that the Manager SE™ shop management solution has been integrated with U.S. and Canadian versions of Intuit QuickBooks®. This is important for the aftermarket because according to Intuit, more than 3.7 million small businesses use QuickBooks to handle their accounting. If you’re a shop owner, […]

The “Meet Your Support Agent” feature provides an inside look at the SocialCRM shop marketing service from the support agent’s perspective. This time we had the opportunity to sit down with Harley Bryant.

Marketing can be tricky. It is an ever-evolving and dynamic practice that can make or possibly break a business. New technologies and methodologies are constantly developing and consumers change with these trends; including the way they interact with marketing communication methods. This past year, our SocialCRM auto shop marketing team has been busy blogging away and sharing their marketing wisdom to help your shop gain and retain more customers and ultimately boost sales. Here is a collection of the SocialCRM team’s blog posts from 2021.

Marketing can be tricky. It is an ever-evolving and dynamic practice that can make or possibly break a business. New technologies and methodologies are constantly developing and consumers change with these trends; including the way they interact with marketing communication methods. This past year, our SocialCRM auto shop marketing team has been busy blogging away and sharing their marketing wisdom to help your shop gain and retain more customers and ultimately boost sales. Here is a collection of the SocialCRM team’s blog posts from 2020.

This last year, our SocialCRM auto shop marketing team has been busy blogging away about some of their marketing wisdom that can help your shop gain and retain more customers, better communicate with them through different mediums and ultimately boost sales.