Dealing with Negative Reviews

The saying that “perception is reality,” has never been truer than it is today. In other words how your customers perceive your business is their and now your reality. It’s your reality because they have the ability to share their experience with the world whether you like it or not. Review sites like Yelp and Google Reviews represent a new transparency in business.

Those that embrace this new reality will be the winners, while those that resist will get quickly singled out. Consumers know that very few, if any businesses are perfect, but if there is an issue they need to know that they will be treated professionally. If you get a negative review on any of these consumer reviews sites, including SureCritic, we recommend  you answer your negative reviews for your auto shop by you doing the following.

1. Act Quickly, not Emotionally – Worst case scenario- you have an ex-employee or someone you have no way to verify was ever a customer writing about […]

Click the link to learn the other 4 tips for dealing with negative reviews.

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About the Author

Brian Warfield

Brian Warfield is a Senior Product Manager for the Mitchell 1 SocialCRM product line. He has been in the automotive software business for over 20 years and has earned a degree in Marketing from the University of Cincinnati Business College.