Meet Your SocialCRM Support Agent: Chris Bonneau

Meet Your SocialCRM Support Agent: Chris Bonneau

The “Meet Your SocialCRM Support Agent” blog feature provides an inside look at the SocialCRM service from the support agent’s perspective. In an interview format, they’ll share their expertise, insights and best practices to help auto repair shops use digital marketing strategies to gain a competitive advantage in their market. And now, we’re pleased to introduce Chris Bonneau.

Chris Bonneau

Marcus Mackell: How long have you been a support agent?

Chris Bonneau: I’ve been with Mitchell1 for 7 years and a SocialCRM support agent for 4 years.

Marcus: What do you like most about your interaction with our SocialCRM shop customers? Why?

Chris: I like being able to help customers who want to grow their business. Some shops sign up but are not fully committed to taking advantage of the services we offer. I like to work with the shops that are excited and want to use all the features of the service to succeed and grow their business. These shops remain engaged and use our service and my support and guidance to its fullest to get the results they’re looking for.

Marcus:  When you say, “make their business grow,” what are some tools you offer that can help with that?

Chris: I like to offer ideas on how to use the social media features of our service to their full potential. This includes things like taking a look at their Facebook page and helping them add as much relevant information possible, and doing the same for their business website. I help make sure they have links back to their SocialCRM business review page and the testimonial review window. I also encourage shop owners to communicate with their customers on a regular basis; to treat their customers like family and make an effort to get to know their customers’ names. It seems like the shops that use that type of philosophy are pretty successful.

Marcus: How can SocialCRM bring value to a shop’s presence on Facebook?

Chris: Shops can add their positive customer reviews to their page, so when one of the shop’s Facebook friends likes their page, everyone in that friend’s network can see that “liked” page and read the reviews. That’s essentially a word-of-mouth recommendation the shop can get without even directly communicating with those individuals. Social networking like this is a very powerful way to spread the word about their shop — and market their business — with hardly any effort or cost.

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About the Author

Marcus Mackell

Marcus Mackell is the Director of Mitchell 1's SocialCRM shop marketing product line. He joined the company in 2003 and has been in the automotive social media & retention business for over 17 years.