Keeping Your Customers Loyal Between Visits

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Keeping Your Customers Loyal Between Visits

In today’s hypercompetitive marketplace, doing the little things to keep your customers loyal is more important than ever. If you’re a Mitchell 1 SocialCRM customer, it could be as easy as reminding your customers about the loyalty services that you already offer, like their own vehicle service history website that you provide for them at www.ownerautosite.com. This feature is included in your Mitchell 1 CRM service.

You Should Take All the Credit
Remind your customers during their visit that with every marketing email you send, a link is included that allows them to see their personalized service history, vehicle specific manufacturer recommended services,  and information about how they can save money by avoiding costly repairs. Imagine your customer’s perception of your business after you describe this forward-thinking customer service process.  Some of your customers will think you spent your nights and weekends putting their vehicle history site together for them, and of course, we don’t mind if you take 100% of the credit.

OwnerAutoSite.com Consumer Testimonial:

Harry,
This is too cool!
Very good idea, love it.

I don’t know why I would ever take my car anywhere else. Having the records easily available online, anytime…great. My present system, as with probably everyone, is to keep the yellow receipts in the glove compartment, just ‘jammed’ in there. Pretty useless system.

Thank you for bringing the technology of the day to us.

Cort Allen – 1997 Chevy Tahoe

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About the Author

Brian Warfield

Brian Warfield is a Senior Product Manager for the Mitchell 1 SocialCRM product line. He has been in the automotive software business for over 20 years and has earned a degree in Marketing from the University of Cincinnati Business College.