Inside Tips into Auto Shop Marketing from SocialCRM Agents

Auto Shop Marketing Tips From Dedicated Support Agents of Mitchell 1 SocialCRMCustomer support is a very important component to any business. When a customer needs assistance, they want to be able to reach out to someone and get help in a timely and efficient manner.

Here at Mitchell 1’s SocialCRM, we use a “dedicated” customer support model. That means we give each of our shop customers a single point of contact — their very own Support Agent — who they can call or email when they have a question about their SocialCRM program. We also make sure customers know how and when they can reach their Support Agent to get all the answers they need, when they need them.

Over the past few years, we’ve introduced several of our Support Agents right here in our blog. They’ve shared some of their best practices and tips to help you get the most out of the SocialCRM product. To highlight and reinforce these valuable points, let’s revisit a couple of the great information that has been shared over the past 24 months.

Lizzy Murphy – shared her insights on how the use of analytic reporting can help a shop owner.

“Auto shop owners can see where their website traffic is coming from online. Knowing how customers are getting directed to the website allows the shop owner to know where to invest their attention and marketing dollars. It is great for developing business strategy.” – Lizzy Murphy

Click to read Lizzy’s entire blog post (

Jonathan Sellers – talked about how the recommendation email reminders can help your business.

…Shops that take the time to explain recommendations and send out recommendation reminders are seeing their customers return more frequently. Response rates are higher, and there are usually fewer complaints. The shop owners who use recommendation reminders are usually happy with the program overall and are seeing a greater benefit from our SocialCRM program.”- Jonathan Sellers

Click to read Jonathan’s entire blog post (

For other SocialCRM insights and best practices, click to read more interviews with our dedicated support agents.


About the Author

Marcus Mackell

Marcus Mackell is the Director of Mitchell 1's SocialCRM shop marketing product line. He joined the company in 2003 and has been in the automotive social media & retention business for over 17 years.