Happy Fall Car Care Month!

Happy Fall Car Care Month!

October is Fall National Car Care Month, so there’s no better time than the present to remind your customers that caring for their vehicles will help them keep those vehicles running smoothly and safely for years to come.

The “Be Car Care Aware” consumer education campaign is sponsored by the Car Care Council to provide information on the benefits of regular vehicle care, maintenance and repair.

One of the best ways to encourage your customers (and prospective customers) to give their cars some love in October, is to hold your own Car Care Event at your shop. If you haven’t had time to pull that together this year, don’t worry … you’ll have another chance in April with Spring Car Care Month.

There are plenty of other ways you can participate:

These are some quick things you can do to educate your customers, while also building your shop’s positive brand. Here’s wishing you a Happy Fall Car Care Month!


About the Author

Jill Schafer

Jill Schafer is the Marketing Communication Manager at Mitchell 1 and has over 20 years of marketing experience with high-technology organizations, including over 10 years in the automotive information industry.